How to identify a Brand

A Brand identity can be made up of 4 things


  • Whatever can be typed simply using a typeface.
  • Companies such as Sony, Gillette and Nintendo have a signature


  • Is whenever text in any way has been manipulated
  • Custom made type
  • Companies such as Disney, Fed Ex and Visa have a word-mark


  • initials of the Company
  • Companies such as Victoria and Albert museum, EA sports and LG mobiles have a monogram


  • Can be an abstract symbol/motif
  • Companies such as Mitsubishi, Apple and Pepsi use a Logo

A company can use more than just one of these in its branding and ofter combining them e.g. Their signature with the logo sat just next to it.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s