How to identify a Brand

A Brand identity can be made up of 4 things

SIGNATURE

  • Whatever can be typed simply using a typeface.
  • Companies such as Sony, Gillette and Nintendo have a signature

WORD-MARK

  • Is whenever text in any way has been manipulated
  • Custom made type
  • Companies such as Disney, Fed Ex and Visa have a word-mark

MONOGRAM

  • initials of the Company
  • Companies such as Victoria and Albert museum, EA sports and LG mobiles have a monogram

LOGO

  • Can be an abstract symbol/motif
  • Companies such as Mitsubishi, Apple and Pepsi use a Logo

A company can use more than just one of these in its branding and ofter combining them e.g. Their signature with the logo sat just next to it.

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