Andy Murray’s brand identity Created by Martin Grimer executive creative director of London’s Aesop agency.

At first I was unsure of this. as a follower of Andy Murray I didn’t think that this fitted his personality.


above is Roger Federer’s brand Identity which fits his Finesse and class. While Tiger Wood’s identity below is strong and bold very much like himself on the golf course.


I read an article then in the Metro covering Murray’s Identity, when explained then it’s a lot more than it seems and is very clever how its been constructed. Murray’s new management company are named 77 due to Andy winning Wimbledon on the seventh day of the seventh month and it was 77 years since a British man last won the title. So looking at it after reading this information I admit its a a brilliant bit of design and combining Andy’s initials with 77 is genius.

I think its well worth reading the metro between traveling to uni.

You find inspiration everywhere.


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