Inspiration

_660

Andy Murray’s brand identity Created by Martin Grimer executive creative director of London’s Aesop agency.

At first I was unsure of this. as a follower of Andy Murray I didn’t think that this fitted his personality.

RF

above is Roger Federer’s brand Identity which fits his Finesse and class. While Tiger Wood’s identity below is strong and bold very much like himself on the golf course.

tiger_woods_logo

I read an article then in the Metro covering Murray’s Identity, when explained then it’s a lot more than it seems and is very clever how its been constructed. Murray’s new management company are named 77 due to Andy winning Wimbledon on the seventh day of the seventh month and it was 77 years since a British man last won the title. So looking at it after reading this information I admit its a a brilliant bit of design and combining Andy’s initials with 77 is genius.

I think its well worth reading the metro between traveling to uni.

You find inspiration everywhere.

Advertisements


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s