The Alphabet Poster ProjectPosted: March 3, 2015
To follow their Eco font, Ryman Eco is introducing The Alphabet Poster Project, engaging 26 handpicked typographers, designers and art directors to create one-of-a-kind posters for each letter of the alphabet. The project was designed in an effort to achieve world wide spread of the font.
“Ryman Eco was built to make an impact in day to day use by reducing materials. Designers are the first way of encouraging people to adopt this and to be part of the experience” Dan Rhatigan(UK type director at Monotype)
The likes of Richard Hogg(letter B), Alex Parrot(C), Grant Gilbert(I), Rob Flowers(J), JP Daly(M), Chrispin Finn(P), Ryan Tym(R) and 19 other Typographers worked on this project.
“Ryman Eco, the world’s most beautiful, sustainable font presents ‘The Alphabet Poster Project’. 26 designers. 26 posters. One for each letter of the Ryman Eco Font set. An alphabet by designers, for designers.
To be successful, a font must first be accepted by the design community. Helvetica, Futura, Century Gothic were all proven in editorial, posters and signage by designers long before they became the popular every day fonts we use on our PCs. We’d like designers to consider Ryman Eco a credible and beautiful design tool, so who better to demonstrate the fonts flexibility and versatility than designers themselves? We’ve reached out to a cross section of the UK’s most respected design practitioners to help.
The 26 typographers, designers, illustrators and art directors were invited to create an artwork featuring a single character from the Ryman Eco font alphabet. The brief was two words long: ‘Beautifully sustainable’.
Each poster celebrates the beauty of Ryman Eco and at the same time reminds us of the environmental benefits of the font. The only posters that were ever printed are the prototypes featured on this website.”
you can see all this at – http://www.rymaneco.co.uk/
Watch the video explaining the project – https://vimeo.com/114886944