D&AD White pencilPosted: March 10, 2015
I found another great resource for my dissertation today in the D&AD. The D&AD (Design and Art Direction) is a British charity which promote excellence in design and advertising. In which I stumbled upon The White Pencil award.
What is this White pencil?
“Advertising that seeks to build brands and businesses by doing good. The client can be a neighbourhood brand or global commercial brand. ‘We do well by doing good’ Lord Leverhulme. What can I enter? Both advertising or marcomms campaigns and individual executions. What else do I need to know? Entries have to demonstrate positive social impact, the capacity to change behaviour and a sensitivity to sustainability issues across research, development and implementation” D&AD
As well as being able to research The white pencil award, D&AD do a “‘Good’ Campaign of the week”. Each Monday together with Branding Magazine they highlight a new campaign/project from across the globe that demonstrates a positive social message with innovation at its heart, that showcasing the brands and businesses using creativity to do well by doing good.
This week they are looking at the “Ryman’s Alphabet poster” project that I have previously written about. The good thing is that they allow you to look at every “‘Good’ Campaign of the week”. this give me a lot to read, I guess thats not a bad thing.
I found this quote great, really sums up the role of a designers in this era.
“The work you put out there can either help make the world a better place or add to the ignorance. This responsibility is yours: What we need are big hearts and big ideas” Thomas Kolster (Author, speaker, International expert in sustainable communication and founder of The Goodvertising Agency & WhereGoodGrows)