My design solutions for a campaign to encourage people to volunteer. some regular, some bold, some heavy!Posted: March 11, 2015
Lets work our way to the Heavy ones.
A poster campaign.
- Creating a variety of different posters aimed at the different audiences that they want to attract.
- Could be a different colours/styles/themes to match the target audience.
- Could be placed strategically for the right audience.
Creating a campaign use “Action Gating” as a strategy? or “Like Gating”.
“Action-gating is when you ask users to do something (like vote or share a piece information about themselves) in order to get something (like an extra entry into a contest or access to a promotion) from your brand. It’s the give-to-get concept that we’re so fond of.” socially stacked
“Like-gating is a practice that has been around since the dawn of Facebook. Way back in the day, Facebook used to allow brands to Like-gate nearly their entire Page.” and example of this is –
A #Hashtag or Social media nomination campaign.
- Trending is a massive part of adverting or getting a the word out these days.
- The ice-bucket challenge is an example of social media nomination campaign and it went viral.
A series of info graphic poster physical and digital informing the view of the truths of volunteering.
“If it was for volunteers” campaign
Creating a campaigning manipulating quotes on volunteering that famous people have said.
- Doesn’t have to manipulate the quotes but could.
- Could have a catch line attached after the quote e.g. “America can be great again, its down to the people” Barrack Obama – So can Cardiff
A Poster/Billboard campaign that strategically places two ads together to back up the message e.g.
- Maybe it could be a job applicant requiring that volunteering is needed for the job – next to a poster for VCS Cardiff with the info for advertising?
- Maybe a picture of someone not getting the job with a catch like “No experience, No work” – next to a VCS Cardiff poster saying “Volunteer for work”?
- This idea has loads of creative potential.
Set up in the middle of town a interactive piece
- Could be a race for a few people that at the end revels something along the lines “Thank you for volunteering”.
Stage an event that get people to volunteer without realising it
- Could be staged to tricking people to volunteer before they realise what the campaign is for.