Sketchbook > Laptop, for developing an idea

Have focused my idea down to creating paired posters where one compliments the other e.g. first poster says jam has been scientifically proven to helping fight again obesity. while poster two is a advert for jam. My idea is that while poster one sets the scene and is hard hitting, while the second poster is the answer with the info needed to go forward. I spent the entire weekend drawing out my idea and all the questions with it, like – imagery and where to get it from? text and what it should say? where will it be shown? how many situations(paired posters) can be created? etc.

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