Challenges of the creative brief

Although we know what the goal of our group is – To encourage People and organisations from all walks of life to enter the awards. To encourage businesses and organisations to sponsor the awards. From what we understood when we first spoke to the client last Monday was that there was a more focused audience that they wanted to reach. Due to not being able to speak to the client/mentor until Friday puts our creative brief on hold, which is a little frustrating.


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