Research Current BrandingPosted: October 23, 2015
In the meeting we had with our mentor Katie on Monday she suggest that we find out who designed the current branding for Cynnal Cymru and whether it was an internal or external. After some researching we discovered that, Branding Agency Cardiff/Cardiff Web Design, Stills had taken on the project.
What they said about the project –
Cynnal Cymru/Sustain Wales is Wales’ leading sustainable development and networking organisation. They work on behalf of Welsh Government to engage people, businesses and communities across all sectors, pan-Wales to develop sustainable thinking and leadership across a broad range of issues – from climate change to economy and fair-trade to health.
The challenge was to redefine the brand proposition and develop a clear brand architecture, strategy and visual identity design, to enable more effective communication of the different messages and initiatives, whilst simultaneously building the core brand. This was a complex process, involving multiple stakeholders across the organisation.
The new brand identity now accurately communicates the meaning behind sustainable development. Each petal represents a strand of meaning; Economy, Society and Culture all enclosed within a circle which represents ‘the limits of the environment’.
Video – https://vimeo.com/118691185
What they said about Stills –
‘We have been creating, growing and invigorating brands for over 30 years. It’s what we do all day, every day. And, quite frankly, we love it.
There is no better feeling than seeing the impact of our work on a client’s bottom line. After all, that’s what we are here for. To make a difference. To get results.
You won’t find many agencies that consider every aspect of the brand experience. We won’t stop at your communications, we look at the overall experience – from your website and office interior to service design and social media strategies to training your sales team how to talk about your brand, we leave no stone unturned.
These days, people expect more from the brands they engage with. We will help you connect with the right people and build the long-term relationships essential to growing your brand.’
And you may just get one or two exceptional biscuits along the way.
Video – https://vimeo.com/44047291