For the next 4 weeks up until we break up for christmas, we are working on Competition Brief’s, which are written by some of the largest design bodies in the uk. D&AD (Design & Art Direction), YCN (You Can Now), RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce), Creative Conscience and ISTD (International Society of Typographic Designers), each of these design bodies producing about 20 briefs. Before Monday’s tutorial, where we are going to discuss them, I’ve got narrow down the briefs that appeal to me.

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Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. A D&AD Award is recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.

D&AD New Blood Awards

D&AD celebrates and nurtures outstanding work in design and advertising by awarding the finest work each year. A D&AD Pencil is recognised the world over as a symbol of the very highest creative achievement. Winning a D&AD New Blood Award puts people under 24 on the path to the brightest of creative futures. Budding film directors and photographers also get the opportunity to be recognised with a D&AD Pencil and have their talent promoted back to the industry – in the Next Awards.


There are 17 mind-blowing real world briefs waiting for your creative magic – as always set by killer clients and judged by the top superstar creatives of your dreams.

Why put yourself through the sleepless nights, nail biting tension and gruelling pace of solving these top-notch challenges? Winning truly marks you out as one of the best. It all starts with a Pencil. Simple.

From creating an experiential campaign showing how Desperados can help create that party mood wherever and whenever people are prepared to “release their inner tequila”, to WWF – designing an innovative membership offering to galvanise existing member to action and drive the recruitment of new ones, to creating n innovative window display of John Lewis.


16 March 2016 £15

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Since 2001, YCN has been helping creatively minded people and organisations to connect with new clients and partners, commission talent, learn and learn new things

YCN Student Awards

The YCN Student Awards exist to stimulate, elevate and celebrate the freshest creative thinking around the world. Centred on a collection of modern design and communication challenges; the programme is open to students and recent graduates anywhere in the world. We believe that creativity has the potential to effect transformative influence on any commercial, social or organisational challenge.


YCN present 16 real world brief, from The Saucy Fish Co – Creating a functional and structural packaging solution for a new range of Saucy crispy, coated fish, to a2 Milk – Creating an animation educating target consumers about a2 Milk, inspiring then to try it, to Orchard Pig – coming up with an integrated campaign across numerous design touch points to spread the world of the Notorious P.I.G.


24 March 2016 Free

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The mission of the RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) is to enrich society through ideas and action.

We believe that all human beings have creative capacities that, when understood and supported, can be mobilised to deliver a 21st century enlightenment.

RSA Student Design Awards

The RSA Student Design Awards is a global curriculum and annual competition for higher education students and recent graduates run by the RSA, a globally renowned charity committed to finding innovative, practical solutions to social problems.

Our goal is to empower a generation of savvy, employable designers who understand the potential of design to benefit society.

We do this by running a competition that challenges students and recent graduates worldwide to think differently about design, through tackling briefs focused on real-world problems.

We work closely with industry partners to develop the briefs, we help colleges and universities embed them in their curricula, and we support participants through workshops and mentoring.


Have 12 real world briefs from Moving Pictures – producing an animation to accompany one of the two selected audio files that will clarify, energise and illuminate the content, to One Man’s Waste – Designing a way to help eliminate the concept of waste within developed societies by promoting it as a valuable material resource.


10 February 2016 £25

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Creative Conscience

Creative Conscience is a not-for-profit organisation that aims to improve the communities in which we live and work and in turn help transform the wider world. We will achieve this through the promotion of socially valuable, human centered design that will enable and inspire people to change their lives and the lives of those around them for the better.

Creative Conscience Awards

The Awards encourage, recognise and reward students across the design spectrum for developing projects that are in line with our aims.

The winners of the Creative Conscience Awards will be invited to a networking awards ceremony in London, providing a gateway into the professional world through mentorship or internships (through the CCA network) and profile building PR activities.


Creative Conscience Awards has devised several briefs to choose from. Bright Future – Create a compelling film, series of photographs, the up-cycling of garments, ethical fashion with slogans, a piece of graphic communication, a campaign, animation, a community, a concept, product, structure or even a building that inspires our society, to create a brighter future, or Premium Eco Packaging – finding creative ways to elevate the perceived value of sustainable package systems (such as refills, thinly walled sachets, and reusable & biomass materials, concentrates…) into the realm of luxury, premium products without, falling into the wasteful trappings of the current beauty & prestige industry.


7 April 2016 Free

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ISTD, is a professional body run by and for typographers, graphic designers and educators. The Society has an international membership who share and support its aim to create and inspire interest in all forms of typographic communication.

The ISTD student assessment scheme

Started in 1975, is cited as a model of academic thoroughness and professionalism. Unlike many others, the scheme is not a competition as it considers the holistic achievement – not just the final outcome. The overall design process of research, reflection, strategy, design development, technical and production specification is assessed by teams of practicing designers and educators. We demand this rigorous approach to ensure standards are met and that the award maintains its significance. The only way to become a member of ISTD is through assessment, either student or professional, once membership is awarded it is for life, granted your yearly subscription is met.


5 real life briefs based around typography

Now I’ve got to go through all the briefs to see which appeal to me.


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