Penguin Brief reflectionPosted: November 15, 2015
So as this project in uni has finished, but the actually penguin submission date isn’t until 12 noon on Wednesday 9 March 2016, I’ve decided to look closer at the requirements again and to compare them to my design.
A Clockwork Orange is as dazzling and inventive to new readers today as it was when it was first published half a century ago. The story is well known both in celluloid and print so it is essential to come at it from a fresh angle. Try to design a new cover for a new generation of readers, avoiding the obvious clichés. Originality is key.
What the judges are looking for:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting. It also needs to be able to work on screen for digital retailers such as Amazon.
Maybe my design could be a little more striking, I noticed from a distance it wasn’t the easiest to read. might just be down to the colours needing to be adjusted.
The winning design will need to:
- have an imaginative concept and original interpretation of the brief – I think I tick this box. Think with the research I collected and approach I took that my design and angle to the brief is original.
- be competently executed with strong use of typography – Despite creating a minimalist design, I could take the typography further.
- appeal to a contemporary readership – The feedback I got from Nath and Ray, and of course my personal opinion, concludes that my cover design has a contemporary appeal.
- show a good understanding of the marketplace – I think I could look at similar books to see what they have in common. I think I capture the mood of the story tho with simplistic graphics that don’t give too much away.
- have a point of difference from the many other book covers it is competing against – It’s safe to say I’ve split myself from anyone using the cliches e.g. Orange, Clockwork, The droog uniform, Milk, etc. Maybe developing the type could add to my chances of creating a more unique design.
- be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops – That is an interesting requirement. To make a contemporary design that works both in modern supermarkets, traditional book shops and I assume Libraries. Could mean I would have to adjust colours. I think my book as an element of timeless design.
- Copyright must be cleared for all images used in your cover design – All images are 100% mine