Briefs that I find appealing

The purpose of these competitions and the briefs we decide to pick, is that we start the shape what kind of designer we want to be. When I started off as a design student all I wanted to do is create cool t-shirt and skateboard art, then when I moved to Cardiff I thought branding was for me, but after doing the Real World project at the start of this year I came to the conclusion that I don’t want to really specialise in anything. By this I mean I want to be able to create design solutions based on the best strategy that fits the brief. So for me this project is about testing the water, experimenting and trying new things, in building on my skill set and trying different softwares. My opinion of myself goes something like this – I’m good at a lot of things, but I’m not amazing at anything. maybe being good at a lot of things isn’t bad and the more things I’m good at the better.

With about 50 briefs available to choose from I spent the afternoon looking over them all. The D&AD and YCN briefs appealed to me more than the RSA, ISTD, and The Creative Conscience ones. In no order I’ve listened the briefs that interest me and why.

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a2 Milk – YCN

Brief – to Create an animation educating target consumers about a2 Milk, inspiring them to try it.


I’ve done book covers, branding, creative strategies and campaigns, but I’ve never tried animation. It may be worth experimenting with this to build up my skill set. It’s a four week brief so should be enough time to pick up the basics and create a semi-professional short animation.

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The Saucy Fish Co

Brief – Create a functional and structural packaging solution for a new range of Saucy crispy, coated fish.


Again I haven’t done any packaging design so it would be another good opportunity to try something new and add it to my skill set. I am also interested in food packaging due to working, 8 years in fact, in a supermarket. I find myself a lot of the time admiring unique design that stands out on the shelves. Seeing different techniques and packaging designs used to separate products from their competitors.

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Orchard Pig

Brief – Deliver Orchard Pig as the craft cider equivalent of contemporary craft beer – we want to become the Notorious P.I.G.


It just seems like a fun project and company.

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Brief – Design or illustrate limited edition bottles, in a beautiful and sophisticated style, to engage customers and raise money for Malaria No More UK.


Like I said about the Fish Saucy Co, I am really interested in the design of products. Seeing as this is more graphic/digital based than the Fish Saucy co brief, it might be a safer choice, yet still a creative and relevant to my practice. I’ve spent a lot of my time in the supermarket admiring the design of wine bottle, so brief would be really good.

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Fedrigoni papers

Brief – Creatively use paper to promote our new retail space: The Imaginative Papers Shop.


This brief stood out to me because of its specific requirement of using paper, as their a paper company, as the catalyst for the campaign. Would be an interesting and challenging brief to take on.

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The Monotype – D&AD

Brief -Take a cause you believe in and use the power of type to make a difference. Design with typography to agitate, educate, and organise, the world and your audience. Use typography to help people believe in your cause and its purpose; to motivate and inspire people, in a relevant way, to your cause; and above all, to make an impact. Typography is the soapbox for your rallying cry. Used at its best, it can empower your words, evoke meaning, set tone, and inspire ideas. Without it, your message could be drowned out.


I haven’t experimented that much with Typography and with the Paris attacks, I think it’s an opportunity to create something current and relevant.

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John Lewis – D&AD

Brief – Create an inspiring, inventive, conceptually relevant and eye-catching display for John Lewis’ flagship Oxford Street store for the Autumn season, that reshapes expectations of what shop windows do and can be, but keeps product firmly at its heart.

Store windows are there to communicate, not decorate, so think about what you’re saying, how, and why. The ideal shop window will make hurried commuters stop for a closer look and draw new customers to the store.


It’s just an interesting brief, I like the idea of creating in a specific space.

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Desperados – D&AD

Brief – Connect young urbanites with the Desperados spirit, through an immersive experience that will help them release their daring side and push creative boundaries. Show how Desperados can help create that party mood wherever and whenever people are prepared to “release their inner tequila.”


Like the Orchard Pig brief, this seems like a fun and……I am found of a bottle of Desperados. As the target market is essentially people my age, I think it may be worth do.

I’ve narrowed it down from 50+ Briefs to 8, and I will be able to discuss them tomorrow in the tutorials we have.

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A life’s work – ISTD

Brief (page 8) – Create a prestigious ‘publication’ (digital/physical or both) that celebrates the life and work of Adrian Frutiger.


Adrian Frutiger is a typography legend!


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