Doing more than the brief – Touch points

The talk by D&AD sparked a load of ideas. In this case is “doing more than the brief”, as in the brief only asks us to produce a series of 4 unique bottles, so I’ve been thinking about other touch point.

I chose this brief because I wanted to experiment and try some illustration and incorporate some animation into it. When it came to touch points I thought that they could have a feature of the bottles on their website, sending them to Malaria No More where they can find out more information. e.g.

this is from their website now

Screen Shot 2015-11-24 at 11.33.04.png

This is how it could feature

Screen Shot 2015-11-24 at 12.03.02

Obviously it would have more information and I’m also considering making it a moving image piece.

Other possible touch points

  • leaflets(not the most sustainable tho)
  • Email to current subscribers
  • link to this feature page could be displayed on the bottle itself
  • it could be maximised for phones
  • have a promotion banner that goes on the shelves in supermarkets
  • maybe coasters in bars and clubs

Now that I’ve considered these touch points, I need to bake the idea, before going back to this later in the project and – icing it.


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