How We Create Serendipity

“Here juxtaposition is revealed as the basic formal operation of synchronicity, as two apparently unrelated events or elements suddenly form a secret link that strikes, in the mind of the perceiver, an evanescent lightning bolt of meaning.” – Erik Davis

  • Moments of unexpected relevance
  • Erik Davies said that serendipity lives in the space of juxtaposition.
  • he says that juxtaposition is the basic formal operating space of serendipity, a space that your more likely to make unexpected connections between subjects.
  • Its about the juxtaposition of extremes that creates that formal operating space of serendipity.

Juxtaposition – an act or instance of placing close together or side by side, especially for comparison or contrast e.g.

Screen Shot 2016-01-13 at 11.29.29



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