I am well aware of the word, but not of it’s exact definition.

Some basic means:

  • A company organised for commercial purposes; business firm
  • readiness to embark on new ventures; boldness and energy
  • Similar words – firm, company, business, concern, operation, organisation, establishment
  • a project undertaken or to be undertaken, especially one that is important or difficult or that requires boldness or energy:
  • a project or activity that involves many people and that is often difficult

Awful examples, but simple ones none the less: 

  1. Moving the drilling rig offshore was a costly enterprise.

  2. The store owner started his new dry cleaning enterprise right out of college so he could make a solid living and be his own boss.
  3. He was criticised for his lack of enterprise in dealing with the crisis.

The last one is interesting, a readiness to engage in daring or difficult action, so what it suggests to me is whatever I create needs to be ambitious, and what I need to do for the D&AD brief, don’t suppose their looking for a mild response to the brief.

Screen Shot 2016-02-19 at 22.15.35

so plenty to think about.

Characteristics of a 21st Century enterprise

“Think: 75,000 screaming soccer fans, a capacity crowd at Manchester United’s Old Trafford stadium, roaring together to cheer for their home team. Now imagine the thunder of 650 million fans worldwide, raising their voices together, to root for the Red Devils in a community bound by passion… digitally! That is the power of a 21st-century enterprise, and if this 134-year-old soccer club can embrace it, so too can 20th-century businesses.”

Right, I’m going to bed!



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