Bravery brandingPosted: February 27, 2016
Torn between calling it Bravery or Bravury(playing on the glastonbury). Thought I’d research whats already out there, in terms of logos for Bravery –
and the idea of merging the AV in brave reminded me of the Song VAIO logo
Start to develop a logo.
I decided to chance the font. Went for a bold because being brave and courage is being bold and takes bold character.
The last three designs I changed the font again, this time to Museo Sans Rounded, due to the roundness of the VA. Wouldn’t mind making it bolder in further development.
It’s starts off looking like the Renault logo with diamond shape, although I’m not going to be hasty and write it off. Then the last few feature an almost heart beat mark with the AV, this is interesting because being brave and courages get the heart going, and what seperates us from machines that can take risks…is our heart. Not sure if the colour works, and will be something I research into. What is a brave courage.