Screen Shot 2016-03-08 at 13.24.01

Okay, it sounds like I’m heading in the right direction, but I honestly can’t change my mind again.

What David told me to consider

  • Does it have to be D&AD?
  • If not every university, then each the ones in a radius of each other, for example in Cardiff it would be. USW & CSAD and Cardiff Uni.
  • What is the catch line? e.g. the ideas lost due to lack of bravery, social effect
  • Story boards/ potential animation.
  • Where? the Depot? SU?
  • Activities?


  • Visual outcomes and event identity
  • The purpose and activities in the event
  • The hook – what makes it different? What if/idea’s that are lost/Social effect

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