Tutorial with Ray

We talk mainly about The Big Idea, as it’s going to be the core show peice, but we also had a brief chat about my business card design.

Serendipity: A Designers Guide

I had printed out the publication spreads today so I could look at them as a physical object, rather than on-screen, because the printed version obviously will be slightly different. I’m pretty happy with how it’s sized, Text and images, but there is still loads to adjust as this is just a first draft. Ray wasn’t too displeased, and suggested I try to bring more elements of Serendipity, or happenstance as he tends to call it, into the publication, and ‘word association’ was repeated.

I told him about my idea of presenting the book for the show, and the workspace I wanted to create around ‘Design For Chaos’. He was unsure of this and told me I need to focus more on the book, for this reason I’m trying to get a second opinion on it, and will hopefully get a quick tutorial with David before this week ends.

An interesting thing came up when discussing the book with Ray, which was, how he was working on a publication and the pages had no order, as of yet. Thinking about this, what if my publication had no order and it was down to the user. So I was thinking about the book being done in ring binders, so you can take out and move pages, while being a pack that comes in a box that you have to put together yourself. Of course you’d receive some kind of instructions and the box will be suited to the book, plus a nice way to present the project.


  • I’m going to highlight any mistakes I made on the first print, and any alterations I need to make.
  • Research word association and word perception
  • Design the cover and box design
  • Update and develop collage pages
  • Explore ring bindings and boxes, price

I apologies for the lack of pictures, I lost my phone on the weekend….it’s been a hard few days, but I’ll be okay.


Leon A. Heppel

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  • Leon A. Heppel
  • 1912-2010, died age 97(impressive)
  • Granger, Utah USA
  • Former National Institutes of Health (NIH) scientist
  • Pioneered the study of enzymes that modify RNA
  • Member of the National Academy of Sciences


Leon Heppel, a researcher at the U.S. National Institute of Health who was the owner of what might be described as the ultimate messy and chaotic desk.

Heppel’s desk used to get so messy that he occasionally would lay a sheet of brown paper over the top of all the mess so that he could continue working.

One day, as he was rifling through some papers on the upper and lower levels of his desk, he came across letters from two totally unconnected researchers.

Seeing a potential connection, Heppel put the two in touch with each other, an outcome that eventually led to a Nobel Prize.





Thinking about what else I do for The Big Idea, aside from the printed book and work-space, I thought I could do an e-book that you can download at the show. I don’t think it would be too hard and a nice addition, might even get my some followers. What I can do is get email address at the show, and send them a PDF to download after.

Now it’s time to work on the content of the book, which is something I’ve been avoiding, as writing isn’t my strong point.

Pages I need to write

  • Introduction: Why is serendipity important in creativity?
  • How to be more serendipitous: 3 types/pages – trying new things, talking to new people, and travel differently
  • How does Google embrace serendipity?:
  • Chaos in the workspace

Business Cards

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I’ve been thinking about it and I like the idea of showcasing my different projects on the back of the cards, so maybe 3 different cards, but all with the same front. As I want to promote myself as a creative, I think showcasing the variety of work I can do is a good call. For example:

  • branding
  • illustration
  • publication
  • photography
  • drawing

I want to show my diversity when it comes to design and the best way to do that is through my business cards, because my portfolio with have my strongest project, but doesn’t show the ways I can work.

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After playing around with some colours and type I’ve created this, which I’m kind of happy with:

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I do realise at the end of the day I’m not going to like anything I design, but we’ll see.

Fever Tree Sketching

PUT DOWN THE FORK, well in this case…Macbook! I’m making myself spend more time sketching my ideas, plans and designs, because as easy as it is to produce ideas on here and to talk about my intentions, but what about the visuals? In an afterlife talk it was stated that sketching was vital and massively important factor in design.

Fever-Tree Sketches



YCN – Fever Tree


Originally I was inspired by this sort of things, the style, colours and animation of it, and wanted to create something similar for my Fever Tree designs.

Unfortunately, my interpretation of this into my work made came out pretty bland and too simple.

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I’ve had this sketchbook, from Ooh Deer and designed by Jamie Mitchell, for quite a while and drew some inspiration from it when doing the Fever Tree project, but I never really used it. What I like about it is the softness of the painted illustrations, and compared to my block coloured illustrations, it looks natural and flowing.

I want to implement watercolour and texture effect into my illustrated bottle, to give them life, for example:

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Something like this may be nice. Right, Mac is gunna die, which isn’t a bad thing, so I can do some drawing…something this project in particular has lacked.

Fever Tree

I have felt very reluctant coming back to this project, for some reason. At the time I enjoyed doing it, but when I think about it, it was a frustrating progress, especially creating in an illustrated way for a first time.


The brief was to produce 4 limited edition 500ml bottle, inspired by 4 countries in one region effected by malaria. I chose South America, and the following 4 countries: Columbia, Brazil, Peru and Ecuador. I chose to base my design’s around the world famous ‘Amazon rainforest’, something the 4 countries had in common.


Looking back at my design’s, I’m not too displeased with them, but I can do a lot more.


  • Sketch a lot more
  • aside from colours, look at what else can separate the countries e.g. animals, landmarks, languages, exports, etc..
  • Style of illustration, so I need to research illustrators. Want to make my designs more vibrant and exotic.
  • Finishing, for example, matt glass, glossy, etc…

I intend to spend this whole week doing this developing this project. Depending on progress, this could be a portfolio or even show piece, we’ll see.