Still slightly unsure of the order of things. This is currently how it looks
- What is global warming
- Whats causing it
- How long have we be aware of it/history
- How is it effecting us
- What has design got to do with it?
- The infrastructure of the industrial revolution
- Materialism and Consumerism ‘life style’ and mass production
- Human behaviour
- Product design
- History of when design took a turn for the best
- Good design – graphics and product, influencing human behaviour
- examples of design done well – companies, cities, products
I think it’s still ‘vague’, which is what i should of titled it, but I think if I can get up to a rough 8,000/9,000 words by the end of the week or at-least before my final tutorial on the 19th Jan, then I can work towards removing the unnecessary.
Had a great tutorial with Ashely Morgan today, where we discussed what action is needed over christmas regarding my dissertation. It’s been hard, not only because we’ve had subject projects that have run alongside this, but due to not being able to fully commit myself to what I intend to explore and achieve in my diss. Today was an opportunity to share my ideas with Ashely and get some honest feedback. I explained that I wanted to re-structure my diss and she agreed, after suggesting I was being to vague before, it made more sense what I want to do now.
- How messages intended to influence the behaviour of large audiences are selected, crafted, and developed.
- How people are portrayed and represented visually
- How raw materials for designed objects (such as the paper for this book) are consumed.
Advertising and design change change how youth behave and think.
If that message is counterproductive to the larger strategy of a sustainable world, then my effort is also irresponsible.
Overconsumption is fueled most powerfully by clever visual arguments to convince everyone (including large, growing Developing World populations) to consumer more and more. The impact of designers and consumers of design is huge. We should be held responsible.
Ethical design is also profitable: both client and designers make more money in the long term by making a promise to customers that is later fulfilled.
Ethical design and promotion can be the most efficient marketing. Getting excellent products into the hands of consumers with tangible needs, through clear communication that delights and informs, is a profitable sustainable business.
Smoke and mirrors
Imagine again a society’s potential where the largest signs, the cleverest ads, the most prominent messages promote healthy behaviour.
What degree of responsibility do designers have for the offences that led to that court decision in florida? Aren’t the ad and package designers just as guilty of promoting destructive behaviour? they had access to the strategies that laid out the mechanisms of nicotine addiction and tricking people into trying to smoke. So how long until the agencies, the art directors and the designers get sued along with their tobacco company clients?
Social responsibility is also good for design because it will protect the profession.
Lies in words are controlled with libel and fraud laws, while subtle visual lies are often not and so many creative liars can continue to operate with impunity (exemption from punishment or loss or escape from fines).
A well-crafted visual lie can easily outperform a lie built solely of words. This is because images provoke subconscious visceral reactions. The imagery can be so subtle that people often don’t realise they are being manipulated.
Our society has a legal code that is based on words, not visual literacy.
Speaking the truth – make more profit and look better for you in the long run.
Code of ethics
The print industry is the third largest waste producer on earth.
Designers must educate the public that design is strategy not decoration. How design was doing good in their community, in their hospitals, in their streets, in their water, in their air. Design Matters
EIDD is dedicated to how design can improve life while leaving no one behind.
First Things First design Manifesto
products/materials that make something lesser and not of the same standard as it was.
Built in obsolescence – cradle to grave
design with Built in obsolescence so to only last a certain amount of time
A technical nutrient is a material or product that is designed to go back into the technical cycle, into industrial metabolism for which is came.
A biological nutrient is a material or product that is designed to return to the biological cycle – it is literally consumed by microorganisms in the soil and other animals.
Respecting diversity in design means considering not only how the product is made but how it is to be used , and by whom.
Great quote “Imagine a building like a tree, a city like a forest” P139
Using local material
Avoiding the problem of bio-invasion, when transfer of materials from one region to another inadvertently introduce invasion of nonnative species to fragile ecosystems. Will also benefit local economy.
how can we enrich local species, and invite them into our “cultivated” landscape instead of destroying or chasing them away?
How can we gain profit and pleasure from a diversity of natural energy flow?
How can we engage with an abundance of diverse materials, option, and responses, of creative and elegant solution