Tutorial with Wendy

I wanted to have a tutorial with Wendy, not only discuss the Penguin brief but to ask for advice about our client wanting to follow up with our ideas, and how we go about it.

Penguin Books

Only being the second day of a two week brief I want to know what I should be doing. I had the urge to start designing already, but I knew I needed research and be more aware of the themes in the book. Wendy suggest some techniques I could try, some she had shared with us during Real World project, that would make me think outside the box and get me away from the obvious solutions. One thing she told me to try was, using a topic or theme, describe it? Then describe it how it makes you feel? she also encouraged me, when doing this, to create more visuals rather than writing. When I’d done maybe three or four, of these topics and themes, I should then look for how they can connect.

Wendy recommend this resource – http://www.gradesaver.com/a-clockwork-orange/study-guide/themes

Real World

Lynsey was interested in us producing the badges and wanted estimates for, 200 and 300 of the wooden, possibly 50 to 100 metal Badges and she proposed that she would be interested if we could create one special badge for a secret award.

Wendy suggested we look at charging £20 per person an hour, get the cost of materials like the plywood + glue + badge backs, and work out roughly how long it’ll take to complete the task ahead.

Which as a group we did and we come up with these figures.

200 x badges will cost £400

300 x badges will cost £500

again these are just estimates. personally I believe it will be less than this, but from a clients point of view its better to hear that it cheap than expected rather than more costly. Just waiting on a response from Lynsey before we do anything else.


Presentation and Real World Conclusion

Thursday 29/10/15 Final client Presentation

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The presentation wasn’t until 14:00 so we used the time before this to get our mock-ups complete, space sorted and presentation sl. For the presentation we decided, as we where the awards group, to dress up. So me and Chris wore a white shirt and bow tie while Isabela wore a dress. We also decorated our space with red felt and bought refreshment (drinks and biscuits). Unfortunately both Zenith Media and Avon Steel never got back to me with estimates for the printing of the Recognition Cards and the Laser cut metal badges. After some difficulty we managed to laser cut out a small version of the frame using ply wood and we also managed to laser cut out some examples of the the wooden badges. After we finished decorating our space we ran through our presentation.

The presentation –file:///Users/student/Downloads/Final-Presentation-CC-Awards.pdf

There where roughly 30 people, between our fellow student and the client, at the presentation. Our group was fifth in the order out of the six groups which wasn’t too bad. Mid presentation the fire alarm went off and we had to evacuate outside, but things continued a few minutes later. Our presentation went alright. I can’t help but lose my words and get extremely nervous when stood in front of a load of people, this is something I know I will have to get over if I’m to be successful designer. After the pitch we invited the Client (Lynsey Jackson), and anyone interested in knowing more about our design work, over to our table.

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This I thought went much better, well from my perspective, as I felt really convident talking to the individual clients about our concepts and the design strategy. It was also great to see Neil Angove supporting us at the presentation. I had a good conversation with him about our project, as I told him about the sustainable side of our concepts, and I also talked to him about my dissertation. Rhodri Thomas, Training Manager for Cynnal Cymru, who was leading the project told our group that he’d like us to present again in front of (for the love of me I can’t remember) and singled out our presentation and one of the ones he enjoyed, especially the extra effort we went to.

Real World Conclussion

After a long summer I was a little disappointed that we weren’t eased back into uni work with a simpler, shorter and more creative project. Despite this it did become enjoyable. Working & Managing the team and learning about the real world where the two things that stood out to me about the project . Working/Managing the team become hard at points, especially when we had an issue with one of the members, but after that was resolved I thought the group was excellent. I think out of all the groups the three of us connected the best and we become really good friends through out the process. We worked really well with our mentor Katie, who unfortunately wasn’t able to make our presentation, and both Wendy and Matt where tremendous help over the course of the project. Overall it felt more like a business project, but I guess that’s was the real world will be like. I came to the conclusion when we could saw the other groups work that we hadn’t created much graphic material. I think we we’re creative with our concepts/ideas and thought that our solutions to the brief didn’t need to be too graphical. I am happy with what the group produced and I hope Lynsey with Cynnal Cymru Awards decides to take our ideas forward. Both Wendy and Matt where great tutorials and it has been an eye opening project, In that I mean how we learned to work with and handle a real client, plus we learned a lot about our field. It was a lot to take in for the first five week of this year, but now I’m ready for anything.

What is the one piece of advice you would pass on the students doing REAL WORLD next year?

I would tell them to be professional when dealing with your client, group and when writing your blog. Also this is the probably going to be the most relevant project you’ll do before actually finding yourself in the real world, so pay god damn attention.


Laser printing

Laser printing mock-ups for our after presentation space

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After creating the outline of our Legacy tree Steve the technician helped us cut them out using thin plywood.


Final Push

28th October day before final presentation

Today it was absolutely essential that we spend the whole day in Uni preparing for the presentation. I was worried at first about how much energy we all had left as this has been a strenuous and long project, but the team really rose to the challenge and it’s probably the best we’ve work. We achieved so much today and it was great to see everything we’d worked on for 5 weeks come together.

  • We went to the FabLab and spoke to a technician about materials and costings.
  • Produced Mock-ups using the laser cutters.
  • Phoned Zenith Media to get quotes on printing(had to phone them again after not hearing back from them after I phoned them last Thursday).
  • Contacted Avon Steel about laser printing metal badges.
  • Set out our space.
  • Created files ready for print studio tomorrow.
  • Created the majority of our presentation.

We’ve still got plenty to do before tomorrows presentation but I firmly believe we will get it done and deliver a strong compelling pitch.


Presentation structure

The Presentation

We discussed and agreed that the presentation would go in this order

– Welcome to the Awards x2 Slides introducing ourselves & our message

– walk through entering the awards and the legacy tree x2 Slides

–  Photo frame. First Slide – back drop and photo is taken of us by someone on the front row. Second Slide – our picture appears. Third Slide – Demonstrating is going on social networks e.g. Twitter or Facebook.

– Recognition Cards, We announce them like they would on the night of the awards, placing them on all the seats on the front row x2 Slides First Slide – being the cards Second Slide – Showing an example of a company receiving an emails congratulating them on being nominated by someone at the awards. could even become a new category in the awards.

– Badges x2 Slides First Slide – The idea behind the badges, designs and journey. Digital badges x4 Slides First Slide – The design, Next three slides – Use of the digital badges in context – shown on a website – linked to Cynnal Cymru Awards stories.

– Thank you – Invite Lynsey back to our space.


Presentation Prep

Final Tutorial with Wendy

In our tutorial with Wendy we went discussed how we’d give our final presentation. She started by talking about the journey of the idea where we told here about creating storyboards for them. We went through our ideas in the context to when they’d be used in the Awards e.g. the legacy tree will be used in the at the start of the night as a registration for the guests, while the frame will be used throughout the night but the idea doesn’t stop there because the pictures will go to social networks. Not sure how we came to talking about this, but we started talking about possibly dressing up for the presentation, we also talked about presenting our physical prototypes and other materials on a table that’d been dressed like an awards ceremony. This also made me think about making the presentation more interactive with the audience e.g. to show how the frame works we could hold it and get someone on the front row to take a picture of us, this picture could of been taken before, we go on from there demonstrating the journey of that idea. One of the ideas we we’re to sure about is the Recognition cards, not the idea but when it happens during the event. There is the possibility of them being handed out at the door before people leave and they can then place them in a box which will be under the tree? or they could be placed on the seats and a box could come around?

List of our ideas

– Legacy tree

– #SustainWalesAwards or #GwobauCynnalCymru Frame – social network – Twitter/Facebook/CynnalCymru

– Recognition cards

– Badges

– Digital badges

Plan for this week

  • Organise the presentation
  • Get the costings estimates for the badges/frame/tree from the FabLab and cards from Zenith Media.
  • Sort out mock-ups
  • set up our table
  • meet our mentor

Let this stressful week come at us!


Concluding week/milestone 4

Friday team meeting 

Today we arrange to in Uni to sort out a few things and with project finishing in a week today its vital that we nail things now! Been guilty of leaving things to last minute but I don’t want this to happen to our group. The plan was to go to the FabLab to get some quotes and info on materials so that we could fill in the Budgeting plan.

Screen Shot 2015-10-23 at 15.40.03 Budget plan

Unfortunately the FabLab was shut today, But we managed to get some information off reception and a contact to email over the weekend. Still, we had a go at filling the budget plan. It has been really interesting learning this week/project how much we’re likely to earn as professional designers. Wendy told us we could be on £500-600 a day and after scanning the web for more info it turns out that on average a designer earns between £20-30 an hour. Happy with that and like Matt said yesterday about us under estimating our skills and ability.

After doing the budget plan we talked about creating story boards for our ideas that we can also could present in the final presentation Friday. Between us we shared the work load out and finished at the for the day. we also need to get quotes from print companies for the recognition cards.