1:How did the choices of projects you made, help you plan for the future?
I think I picked projects I wouldn’t typically of chosen to do. Going this university in the second year, I felt like I last year was my first and this my second, so I wanted to experiment and take on projects, maybe I shouldn’t of, to see what I’d prefer. Overall this final year I’ve tried:
Real world: product design(wood lazer cut) and sustainable design
Penguin: book-cover design and illustration
Competition Fever-Tree: illustration and product packaging
The Big Idea: Publication and print
SSP – Fortune Favours The Brave: branding, publication, video and comic
Then I came to the conclusion that despite trying all of this, that I wasn’t interested in any specific one, but rather all of them. When I spoke to Neil a while ago I used the term graphic designer to describe what we do, when he replied that where creatives rather than graphic designers. That got me thinking, I don’t want to limit myself to graphic design, despite being a broad field, I think what I’ve learn’t from all the projects is this. So for the future, I would think about being a flextible designer, which might involve learning more skills, but that might be something I work on over summer.
2:Which piece of work or project best represents your ambition? Why?
I guess the first questions answers this question, although, Real World in particular change the way I thought about design. It was the structor of the project, working to deadlines, managing a team, working for, well rather with a client, and producing a fitting design solution. That made it real and well relevant to how I’d see myself working in a creative group towards flexible
3:Which is the most memorable, interesting idea in your work?
I’d have to say the publication ‘Serendipity: A Designers Guide’ I produced for The Big Idea. Why? Well to start with I chose the word serendipity because I had never heard of before, and didn’t want to do it on a word I had pre-conception on, also thought it may be interesting. From not know about this word, and the research I did, I was able to tie it to design. With the purpose of my outcome to influence other creative like myself, I think that why I would call this my most interesting idea.
4:Which is your most appropriate solution to a communication problem?
That difficult because every project had different levels of creative solutions, for example the YCN: Fever-Tree brief’s proposed was to create a bottle wrap where “The designs must be beautiful and sophisticated in style (not childish in any way) to achieve stand out and to connect with our premium target audience“, while the penguin brief was to design a contemporary and original book cover. The D&AD brief required a creative solution and The Big Idea, was communicating a word. I know these questions are designed so we consider what we’ve done over the last 8months
5:Give an example of work formed or influenced by your research, by your dissertation topic, and/or contemporary culture.
My dissertation topic, how design can influence Global Warming, was inspired after doing ‘Agents Of Change’ as a field module last year, but continued and continued became a real foucs when we did the Real World which was also manage by Wendy with the core focus of sustainable design. I’ve alway kept in mind sustainability when approaching a project, although, I’ve learned that put sustainability into practice is very difficult and an impossible task, referring to what David Bermans says in his book ‘Do good design’, there is no such things as a completely sustainable material, and how he talks about it being difficulty designing with sustainability in mind, but it’s relevance in our current situation.
We talk mainly about The Big Idea, as it’s going to be the core show peice, but we also had a brief chat about my business card design.
Serendipity: A Designers Guide
I had printed out the publication spreads today so I could look at them as a physical object, rather than on-screen, because the printed version obviously will be slightly different. I’m pretty happy with how it’s sized, Text and images, but there is still loads to adjust as this is just a first draft. Ray wasn’t too displeased, and suggested I try to bring more elements of Serendipity, or happenstance as he tends to call it, into the publication, and ‘word association’ was repeated.
I told him about my idea of presenting the book for the show, and the workspace I wanted to create around ‘Design For Chaos’. He was unsure of this and told me I need to focus more on the book, for this reason I’m trying to get a second opinion on it, and will hopefully get a quick tutorial with David before this week ends.
An interesting thing came up when discussing the book with Ray, which was, how he was working on a publication and the pages had no order, as of yet. Thinking about this, what if my publication had no order and it was down to the user. So I was thinking about the book being done in ring binders, so you can take out and move pages, while being a pack that comes in a box that you have to put together yourself. Of course you’d receive some kind of instructions and the box will be suited to the book, plus a nice way to present the project.
- I’m going to highlight any mistakes I made on the first print, and any alterations I need to make.
- Research word association and word perception
- Design the cover and box design
- Update and develop collage pages
- Explore ring bindings and boxes, price
I apologies for the lack of pictures, I lost my phone on the weekend….it’s been a hard few days, but I’ll be okay.
I’ve been thinking about it and I like the idea of showcasing my different projects on the back of the cards, so maybe 3 different cards, but all with the same front. As I want to promote myself as a creative, I think showcasing the variety of work I can do is a good call. For example:
I want to show my diversity when it comes to design and the best way to do that is through my business cards, because my portfolio with have my strongest project, but doesn’t show the ways I can work.
After playing around with some colours and type I’ve created this, which I’m kind of happy with:
I do realise at the end of the day I’m not going to like anything I design, but we’ll see.
As we have to start applying for jobs pretty soon, well…like now, I need to work on my self promotion material, oh and we need business cards for our show WHICH IS IN 3 WEEKS!!
This is what I did last year, but I’m not happy about it:
I was thinking about the conversation I had with Neil Angove the other day, where we where discussing the role and advantages of being a graphic designer, which is like none other profession, where he stopped me when I labeled myself as a graphic designers and said that I was a ‘creative’, and I couldn’t agree more. I might specialise in Graphics, but what I’ve learnt this year is that I come up with creative solutions to problems. So Instead, I intend to label myself as ‘A Creative‘
I’m going to research business cards, where I can get them, finishes, designers professional’s cards, etc…
I’ve been thinking this week about the projects I want include in the degree show. I’ve decided I’m definitely going to include The Big Idea project, and this is what I’m going to do for it:
I want to display the publication on a desk, not a table, because I want to create an environment around a work-space, as ‘chaos in a work-space’ was something I researched and is an amplitude for helping designers and arts being more serendipitous creatively and innovative.
Chaos in work-space
I would like to invite the show participants to sit in the desk and read the book, or maybe draw something, while being overwhelmed and inspired by random objects, colours, words and even sounds.
What was also quite nice about today, was I got to speak to our lecture Neil Angove, who has been absent from university for all of this year. We discussed the idea behind ‘Serendipity: A Designers Guide’, and how I want to create a workspace environment for the degree show inviting people to interact with the book and space.
The first picture above has a few ideas of the different elements I could bring into the show space:
- random items: toys, stationary, cd’s, etc..
- materials: tablecloth, carpet, samples, etc..
- symbols: languages, words, signs, etc..
- food & drink: bottles, food packaging, maybe actual food, etc..
- lights: desk light, fairy lights, etc..
- playful stuff: play-dough, colouring pencils, etc..
- photos: art, building, pets, family holidays, etc..
- music: whale noises(aha), talking, real life environment sounds, etc..
- smell: candles(if we’re allowed), potpourri, a herb plant, etc..
I don’t want to go overboard with this, but it think it could be a stand thing in the show, providing it’s done well. I may even consider changing the space every day or two to see how it effects other. This is really turning into a experiment, almost a live piece of art…around the concept of the book.