I had decided to create a comic strip poster for the narrative of the story, this explaining the purpose of the event in context.

The story goes through a student starting out at university, during this they see, they learn and then they do, and repeat until they finish. The point being that university is exhausting and when it comes to graduating they have no motivate. The industry is tough, and it takes thick skin, passion and hard work, so the aim of this event is to motivate, prepare and inspire you for this. The event takes place just before graduation, and is for university to attend, not for outsiders. This means that people are more likely to attend, even thous who aren’t feeling confident.



SSP Direction + building stories

After running my ideas for SSP past David and Ray during Mondays tutorial, I was able to determine which one’s to progress with. I had the three posters idea’s, 1: The brief/proposal/solution 2: A narrative 3: The event. David told me to scrap the first poster and to focus on both the narrative and the event workings. I then had the idea of combining the narrative of the event and it’s working, through a comic strip styled illustration…poster. inspired by Building Stories:

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Building Stories is a box containing a number of story publications, done in a comic styles, where all the different stories seem to connect through characters from different stories encounter each-other and well, the house, which is the vocal point of the stories. I love the style, how it’s soft and pleasant, although it is a little overwhelming with everything that’s going on. It is really interesting to see, based on the layout of the stories, how it’s read and how that effects your perception, which is something I’d like to bring into my narrative.



SSP Development

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SSP Feedback

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I can’t say it’s been a productive day so far, certainly as it goes for getting uni work done, guess I’m still in the holiday mood and being at home doesn’t help. I received feedback for SSP today, which is well overdue, and well…..much needed. By picking the brief I understood it would be difficult, and well that what I wanted, but It certainly was a challenge. I admit I struggle to find a fitting solution for the brief over the 5 week period, and it has been frustrating, but when I did get something during the last week, I know, there just wasn’t enough time to do anything substantial.

Feedback breakdown

Much of this project is focussed on the style of the announcements – you have used D+AD styling (appropriately) throughout … but there is no sense of content in place.

I agree completely! I was so focussed on getting the idea right, as the idea is king, so much that I wasn’t considering the content and well…arrogant of it. D&AD just wanted a solution to ‘implementing bravery in the creative industry’ and a 2min video explain the idea, so when it came to my idea, thats all it was for me, but I can see why I got marked down for it in uni.

You have chosen a difficult project to work on (which is good) but have not really got to the important stuff.

I think I need to address the WHO, WHAT, WHY, WHERE and WHEN of my idea.

What sort of things happen in the workshops that will affect the behaviour/confidence of the participator?

I need to elaborate on the events. I have an idea of how I can present this. sketches soon..

The video story doesn’t touch on bravery at any point (or have we missed something?) The movie was a very much last stage job and I think you have underestimated the work that needs to go into such an enterprise – certainly into the scripting.

The video was only done as a compulsory thing for the D&AD submission, but the feedback is right, I did underestimate what goes into producing a video, but I also thoroughly enjoyed it, the story board + direction and editing.

Bravery within the visual arts – or for any job really – is about relishing (and eventually) overcoming difficulties … your communication lacked that element.

I need to make that obvious, especially about the events. I can’t see me changing the event, but the structure and content of it, more towards bravery, than confidence, which is what it’s currently aimed at.

Advice: It might be a good idea to augment existing printed graphics (or web content) with simple explanations of key workshops to indicate how they will build into a motivational programme.

I agree and will use Cannes Lions, International Festival of Creativity, as a case study.

I don’t think it is wise to spend more time on the movie, but to see how you can put the extra elements into the printed pack. (You might make a short story board however).

I agree, as it was party of the D&AD submission that has passed, but depending on progress with this project and the others, I may write a storyboard.


8/9 days without blogging?!?! Did you miss me? Like a spot on the back of the neck, I assume, or a hole in those socks your gran got you for christmas, that you’re forced to wear every time you visit? I hope it’s more than that. Unfortunately, access to the internet in Les Carroz, France, wasn’t great, which mean’t I was left to work….internetless!!! Despite this I was able to plan a lot of work and work on both SSP and The Big Idea, so not too bad.


This project has had good progress since we finished it before easter. I had the idea of the event ‘YOU CAN DO IT’ and the video I created, for the D&AD deadline, which after much frustration I submitted, I thought why not. I had been working on branding the event, and had started off my creating an event guide publication what would be handed out at the event. The event guide would have information about the event,useful resources e.g. creative jobsites, inspiration, D&AD membership, creative software..etc, inspiring quotes and I want it to be designed beautifuly, like the D&AD 2015 awards guide I hold, designed by Paula Pascua

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The Event Guide

I started by establishing the brand identity, D&AD’s colour scheme: Black, White and Yellow and their typeface’s Pier Sans and the new New Blood’s Myriad Pro Italic.

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I decided to use the D&AD octagon, and New Blood under-type highlighting, and I wanted to create a symbol for the event, so I made the Graduation hat illustration that I wanted to use throughout the publication.

I had decided I want the publication to have two additions, so I created two different covers and patterns that ran uniquely through each one.

The cover

I wanted to keep it simple, much like Paula Pascua’s design, but I’m interested in the finish of it. As for the size of the publication, I was thinking smaller than A5 maybe 178mm x 119mm, like ‘The Print Handbook’

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Which I have been studying over Easter, great little publication.

Two covers

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Event guide content

I’d got it down to 6 page spreads

  1. Quote page + introduction
  2. Events spread
  3. Quote page + job hunting
  4. D&AD Membership spread
  5. Adobe CC + Apple Affinity software
  6. Quote page + useful resources

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YOU CAN DO IT event guide


I need to put this project behind me for now, well, at least until I get feedback and have a chat to my tutor to see where I can take it. I can see it being a show piece because it will cover branding, printing with the publication and a video, which needs work.

Experimental design

Just experimenting with some page spreads using the D&AD colours, font, quotes and the graduation cap symbol.

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Event Branding

I decided to experiment with some branding for the event. I wanted to use a symbol that could be translated across a number of different mediums and platforms, so I created a graduation cap symbol and experimented with it as a symbol, posters, brochures, etc..

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Brochure design

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Brochure design 2

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Produced some really nice designs out of this experimenting. Already thinking about finishes for the brochures and I can’t see why they should all be the same, especially as inspiring take-aways they could be a limited run of a number of different cover designs.