Viva voce

Screen Shot 2016-05-11 at 09.54.57.png

1:How did the choices of projects you made, help you plan for the future?

I think I picked projects I wouldn’t typically of chosen to do. Going this university in the second year, I felt like I last year was my first and this my second, so I wanted to experiment and take on projects, maybe I shouldn’t of, to see what I’d prefer. Overall this final year I’ve tried:

Real world: product design(wood lazer cut) and sustainable design

Penguin: book-cover design and illustration

Competition Fever-Tree: illustration and product packaging

The Big Idea: Publication and print

SSP – Fortune Favours The Brave: branding, publication, video and comic

Then I came to the conclusion that despite trying all of this, that I wasn’t interested in any specific one, but rather all of them. When I spoke to Neil a while ago I used the term graphic designer to describe what we do, when he replied that where creatives rather than graphic designers. That got me thinking, I don’t want to limit myself to graphic design, despite being a broad field, I think what I’ve learn’t from all the projects is this. So for the future, I would think about being a flextible designer, which might involve learning more skills, but that might be something I work on over summer.

2:Which piece of work or project best represents your ambition? Why?

I guess the first questions answers this question, although, Real World in particular change the way I thought about design. It was the structor of the project, working to deadlines, managing a team, working for, well rather with a client, and producing a fitting design solution. That made it real and well relevant to how I’d see myself working in a creative group towards flexible

3:Which is the most memorable, interesting idea in your work?

I’d have to say the publication ‘Serendipity: A Designers Guide’ I produced for The Big Idea. Why?  Well to start with I chose the word serendipity because I had never heard of before, and didn’t want to do it on a word I had pre-conception on, also thought it may be interesting. From not know about this word, and the research I did, I was able to tie it to design. With the purpose of my outcome to influence other creative like myself, I think that why I would call this my most interesting idea.

4:Which is your most appropriate solution to a communication problem?

That difficult because every project had different levels of creative solutions, for example the YCN: Fever-Tree brief’s proposed was to create a bottle wrap where “The designs must be beautiful and sophisticated in style (not childish in any way) to achieve stand out and to connect with our premium target audience“, while the penguin brief was to design a contemporary and original book cover. The D&AD brief required a creative solution and The Big Idea, was communicating a word. I know these questions are designed so we consider what we’ve done over the last 8months

5:Give an example of work formed or influenced by your research, by your dissertation topic, and/or contemporary culture.

My dissertation topic, how design can influence Global Warming, was inspired after doing ‘Agents Of Change’ as a field module last year, but continued and continued became a real foucs when we did the Real World which was also manage by Wendy with the core focus of sustainable design. I’ve alway kept in mind sustainability when  approaching a project, although, I’ve learned that put sustainability into practice is very difficult and an impossible task, referring to what David Bermans says in his book ‘Do good design’, there is no such things as a completely sustainable material, and how he talks about it being difficulty  designing with sustainability in mind, but it’s relevance in our current situation.

 

 


Two week left

The last 48 hours have been slightly frustrating, well, not so much frustrating, just no good from my project and deadline. I applied for this job Ian recommend for DW Studios, which in all honesty is a shot in the dark because I haven’t done any motion graphics, but I thought I’d apply anyway, you never know. The thing is that I understood they just wanted to meet up and have a conversation with anyone interested in the position, but instead, they asked for my CV and portfolio. Both I had to develop and update, which took some time, especially developing a brand identity for myself. I decided to go with a bold headline type in Avenir Next that I paired with a Museo Sans Rounded for the text body, over a crisp white and vintage colours, green and pink. Of course, It ended up being a long progress because I couldn’t really do my portfolio until I’d done my CV, as they needed to be suited.

My custom design portfolio: http://drewgooddesign.myportfolio.com/

Screen Shot 2016-04-22 at 09.59.34.png

and my CV: Screen Shot 2016-04-21 at 15.47.17.png


Limited Edition Bottles

Research into other limited edition bottles

It’s safe to say the once I googled Limited edition bottles almost every company, at some point, has brought one out. I will dedicate this post to visual examples, while in the next one I will deconstruct the properties of creating a successful set of limited edition designs. The first thing that came to mind when I was thinking of examples of companies that have produced limited edition bottles, was Absolut vodka. I often buy them because they produce beautiful, creative bottles, and seem to every few months.

Absolut Vodka

Absolut Vodka is the leading brand of Premium vodka offering the true taste of vodka in original or your favorite flavors made from natural ingredients.

Absolut are known for producing a range of limited run and special edition vodkas.

I’ve got the Absolut London Limited Edition bottle, which was made for the London 2012 Olympics, and designed by Jamie Hewlett. I’ve also got one of the top left bottles, where none of the designs are identical, plus each one is individually numbered.

Other examples

Screen Shot 2015-11-20 at 18.13.38

Dorada aluminum bottle

Illustrations for Dorada Beer limited edition aluminium bottles at 2012 Tenerife Carnivals (Spain).

 

Screen Shot 2015-11-20 at 18.18.05

A Collaboration of Two Breweries

I worked with Lakewood Brewery and Rahr Brewery in the Dallas-Fort Worth area to illustrate a special, limited edition pint bottle for North Texas’ very first brewery collaboration. This is a 3 color design, screen printed onto the bottles, along with pint glasses and snifter glasses.

Screen Shot 2015-11-20 at 18.18.40.png

Beck Limited Edition Art Series Bottles Designed by Popular Artists

Beginning from May 7th through July 2012, Beck’s will launch a series of limited edition art bottles in the U.S., celebrating artists and art itself. The bottles are designed by singer M.I.A and artists Freegums, Geoff McFetridge, Bert Rodriguez, Willy Chyr and Aerosyn-Lex.

Screen Shot 2015-11-20 at 18.22.26

J&B Crazy Colors Limited Edition Bottles

J&B is a British whiskey brand that dates back to the 1700s, when it was mostly served to the Royal Household and aristocrats. Today it’s all about party, party, party, and that’s why after a few (also) colorful limited edition bottles, J&B has now rolled out the “Crazy Colors” limited posh rave-like edition by agencyBlackandgold, that just exudes fluorescent colors, animal patterns, and, all in all, absolute kitsch.


8 down to 4

I need to half the number of briefs that i’ve been interested in before I do any more work. Once I’m down to four I need decided on the two most promising briefs by Thursday. Friday, in small groups, we’re talking about the two briefs that we have chosen and the three initial ideas we have for both of them.

Taking in Ian’s advice, i’ve decided not to take the a2 Milk any further. I also don’t think the Fedrigoni paper, John Lewis and Monotype brief’s aren’t for me. That leaves Fever-Tree, Orchard Pig, The Saucy Fish Co, Desperados, and then possibly the Adobe Creative Cloud and D&AD Bravery. Although I haven’t really looked at the last two. so lets do exactly that..

Screen Shot 2015-11-17 at 18.58.09

Adobe

Screen Shot 2015-11-17 at 19.11.07

Creative Cloud – Remix the Adobe Creative cloud for future creators

Brief – Your challenge is to take the existing identity for Adobe Creative Cloud, and remix and reimagine it for a youth audience. Then, devise a launch campaign that’s inspiring enough to appeal to this group.

This is an opportunity to come up with a truly creative and holistic brand campaign, across every aspect of the marketing mix, for a product that enables you to do anything. The only limit is your imagination.

 

Screen Shot 2015-11-15 at 17.47.17

D&AD – Fortune favours the brave

Brief  We asked young creatives what kind of an industry they want to work in. Their answer? Brave. Now’s your chance to make it so.

Design an enterprise, service or product that will spark a surge in courage to benefit the creative industries. Think about what bravery means to the creative industries. Then consider how you’ll stir creatives to push boundaries, stand up for their ideas or, indeed, even fail… and then learn from that failure, and ultimately use it to establish a more courageous creative practice.

I think the D&AD Fortune favours the brave brief is going to be very challenging and what their asking for is maybe to much for me, especially if I want to use this project to experiment.

The creative cloud brief sounds interesting. It’s not only about creating a new identity aimed at a more youthful audience, but it’s also following through and making it real with a strategic campaign.

These are what I’m considering.

Screen Shot 2015-11-17 at 21.48.01

Fever-Tree

Screen Shot 2015-11-17 at 21.48.59

Orchard Pig

Screen Shot 2015-11-17 at 21.50.01

The Saucy Fish Co

Screen Shot 2015-11-17 at 21.51.35

Desperados

Screen Shot 2015-11-17 at 21.53.06

Adobe Creative Cloud

Tomorrow I look will narrow it down to 4/3 then Thursday I’ll pick the final two. This elimination process leaves nobriefy safe.


Mondays tutorial

On Monday we had tutorials about our thoughts on the competition briefs.

Firstly Ian asked me what type of design do I want to be? and what do I want to specialise in? My reply was that I want to be an all round designer and I didn’t want to specialise in everything. I want to do branding projects, packaging design, animations, app design, campaigns, etc. Being a multi skilled designers would mean it easier to find jobs, more money, stronger CV, and the work would always be different.

Having only had the weekend to read and research over 50 briefs, but I had managed to focus on 8 I saw seen potential in doing. The reason I chose the 8 was that they entailed different things, some where looking for you to producing an animation, or campaign, or packaging. I stated in a previous post which briefs interested me and why.

What I wanted to gain from this tutorial was whether or not it was a good idea to try out something new, like animation, as it’s something I haven’t tried but would like to add to my skill set, or would it be better to stick to something I was familiar with like branding or campaigns? We discussed what the beneficial of experimenting, both good and bad. Giving the project is four weeks, I think it’s enough time to give something new a try. I asked, if I tried some animation, and as the actual brief doesn’t end until March, if I managed to developing a concept/animation to a reasonable level/quality, that it would be ok for the four week project? Which means if I was learning new software I could manage the project more accordingly, instead of rushing it and producing something I wasn’t happy with. Ian understood and said it would be okay if I talked through the process and development, being realistic about the timescale.

The next thing we discussed was the weight of the briefs I had chosen. For example the Fever-Tree brief was to design a limited edition bottle, when you compare that to creating a campaign for Orchard Pig, then it seems a lot easier. My argument was that if I was experimenting with new software and mediums, then I would be happier take on a simpler brief and executing it well, apposed to taking on a tougher more complexed brief and struggling. As I see it this four week project is an opportunity to experiment before we do the two larger projects, including our major project, next year. One thing Ian said that made sense was, that I don’t only have to pick the briefs that said they want an animation produced, and that most of the briefs allowed you to created an animation.

By Fridays group tutorial I need to have narrowed it down to two briefs, with 3 ideas of each. Let the research begin!


Indesign Tutorial with Matt

Screen Shot 2015-11-17 at 15.01.15

Having not used Adobe Indesign since I was a first year in Carmarthen school of art and design over 3 years, I thought it would be useful to remind myself of how it works.

Matt talked us through creating a A3 leaflet using text from an online article and stock images the we had to download. This tutorial covered the basics but essentially everything needed to create a standard Indesign document.

He showed us how to set up a document

Screen Shot 2015-11-17 at 15.45.23

How to create paragraph styles e.g type style for the main title, sub titles and main body text.

Screen Shot 2015-11-17 at 15.46.37

How to create multiple text columns

Screen Shot 2015-11-17 at 15.50.50

Shaping text around an image using anchor points, kind of like in Adobe Illustrator

Screen Shot 2015-11-17 at 15.54.17

and how the A-master page works and controls what goes on all the pages e.g. pages number.

Screen Shot 2015-11-17 at 16.01.29

Plus an number of shortcuts and other useful things

Finished Leaflet