Well hasn’t it been a while! I could use this as an opportunity to talk about my final year of university, I could use it to describe how I feel about my results, or I could even use it to talk about when I visited the University of Gloucestershire to check out the art and design degree show, were my sister was displaying work….but I’d rather not. I’ve accepted what has happened, regret is something I’ve never really felt the need for, because I believed everything happens for a reason, I know, I honestly never thought I’d be saying thing’s like this. So todays topic is re-organising my portfolio.
For our final assessment we had to put all our projects on our portfolio, some of which I wasn’t happy with, so if someone showed interest in my work at the degree show and wanted to view the rest of my work then I was happy. The next few week, and longer, I will be applying for numerous jobs, apprenticeships and well bugging every design studio in Cardiff for work or experience, so my portfolio needs to be up to scratch!
This post is about what work I want to display to showcase a variety of skills, and how the site will be designed and the content. As an individual I think I’d work great for any company, but if my portfolio is seen first, then I don’t get a chance meet them. I need to make an impression with site before I can with my personality.
Work and Projects
Four projects is apparently enough, which I’m fine with. my initial thoughts are to include the Fiver-Tree, as it was my degree showpiece, and The Cynnal Cymru, because it was a really project that we got commissioned for and I get really involved with it. That leaves me two room for two more, I think with product packaging with the Fever-Tree, and product design with Cynnal Cymru, what I need to include some Logo Design and Branding.
I like the Idea of having a Logofolio, which will be a collection of Logo’s, and I can keep adding it, which will be a great opportunity to exercise my creativity with weekly briefs.
I designed for my friend working at the Trostre branch and need a logo for the stories newsletter.
Leak & Potato Agricultural plumbing was done for a branding project last year, but I’m not 100% sure I’ll include it.
The brief was to design a logo for a band, Lorenza, but I never submitted it to them. again, might be work showcasing, definitely as variety.
I was asked to do a logo for a new steak joint, unfortunately being undecided with the name of the restaurant they went away and never got back to me.
A logo for a small theatre company, that never got used.
1414 was a logo designed for company our graphic designer year created to sell our work to raise money for our degree show, I transferred to Cardiff before then. But I like the logo as for variety, it’s a lot different to anything else I’m showcasing.
They might not all be up to scratch, but I can work on a few of them.
While branding on the other hand….I could include and expand on the initial branding I did for my bravery festival for SSP.
What I’d like to do it use mockup’s to show the different mediums, leaflets, tickets, posters, website.
That’s it for now! taken a good part of the day to produce this, very much lacking blog fatigue.
1:How did the choices of projects you made, help you plan for the future?
I think I picked projects I wouldn’t typically of chosen to do. Going this university in the second year, I felt like I last year was my first and this my second, so I wanted to experiment and take on projects, maybe I shouldn’t of, to see what I’d prefer. Overall this final year I’ve tried:
Real world: product design(wood lazer cut) and sustainable design
Penguin: book-cover design and illustration
Competition Fever-Tree: illustration and product packaging
The Big Idea: Publication and print
SSP – Fortune Favours The Brave: branding, publication, video and comic
Then I came to the conclusion that despite trying all of this, that I wasn’t interested in any specific one, but rather all of them. When I spoke to Neil a while ago I used the term graphic designer to describe what we do, when he replied that where creatives rather than graphic designers. That got me thinking, I don’t want to limit myself to graphic design, despite being a broad field, I think what I’ve learn’t from all the projects is this. So for the future, I would think about being a flextible designer, which might involve learning more skills, but that might be something I work on over summer.
2:Which piece of work or project best represents your ambition? Why?
I guess the first questions answers this question, although, Real World in particular change the way I thought about design. It was the structor of the project, working to deadlines, managing a team, working for, well rather with a client, and producing a fitting design solution. That made it real and well relevant to how I’d see myself working in a creative group towards flexible
3:Which is the most memorable, interesting idea in your work?
I’d have to say the publication ‘Serendipity: A Designers Guide’ I produced for The Big Idea. Why? Well to start with I chose the word serendipity because I had never heard of before, and didn’t want to do it on a word I had pre-conception on, also thought it may be interesting. From not know about this word, and the research I did, I was able to tie it to design. With the purpose of my outcome to influence other creative like myself, I think that why I would call this my most interesting idea.
4:Which is your most appropriate solution to a communication problem?
That difficult because every project had different levels of creative solutions, for example the YCN: Fever-Tree brief’s proposed was to create a bottle wrap where “The designs must be beautiful and sophisticated in style (not childish in any way) to achieve stand out and to connect with our premium target audience“, while the penguin brief was to design a contemporary and original book cover. The D&AD brief required a creative solution and The Big Idea, was communicating a word. I know these questions are designed so we consider what we’ve done over the last 8months
5:Give an example of work formed or influenced by your research, by your dissertation topic, and/or contemporary culture.
My dissertation topic, how design can influence Global Warming, was inspired after doing ‘Agents Of Change’ as a field module last year, but continued and continued became a real foucs when we did the Real World which was also manage by Wendy with the core focus of sustainable design. I’ve alway kept in mind sustainability when approaching a project, although, I’ve learned that put sustainability into practice is very difficult and an impossible task, referring to what David Bermans says in his book ‘Do good design’, there is no such things as a completely sustainable material, and how he talks about it being difficulty designing with sustainability in mind, but it’s relevance in our current situation.
The last 48 hours have been slightly frustrating, well, not so much frustrating, just no good from my project and deadline. I applied for this job Ian recommend for DW Studios, which in all honesty is a shot in the dark because I haven’t done any motion graphics, but I thought I’d apply anyway, you never know. The thing is that I understood they just wanted to meet up and have a conversation with anyone interested in the position, but instead, they asked for my CV and portfolio. Both I had to develop and update, which took some time, especially developing a brand identity for myself. I decided to go with a bold headline type in Avenir Next that I paired with a Museo Sans Rounded for the text body, over a crisp white and vintage colours, green and pink. Of course, It ended up being a long progress because I couldn’t really do my portfolio until I’d done my CV, as they needed to be suited.
My custom design portfolio: http://drewgooddesign.myportfolio.com/
and my CV:
Research into other limited edition bottles
It’s safe to say the once I googled Limited edition bottles almost every company, at some point, has brought one out. I will dedicate this post to visual examples, while in the next one I will deconstruct the properties of creating a successful set of limited edition designs. The first thing that came to mind when I was thinking of examples of companies that have produced limited edition bottles, was Absolut vodka. I often buy them because they produce beautiful, creative bottles, and seem to every few months.
Absolut Vodka is the leading brand of Premium vodka offering the true taste of vodka in original or your favorite flavors made from natural ingredients.
Absolut are known for producing a range of limited run and special edition vodkas.
I’ve got the Absolut London Limited Edition bottle, which was made for the London 2012 Olympics, and designed by Jamie Hewlett. I’ve also got one of the top left bottles, where none of the designs are identical, plus each one is individually numbered.
Dorada aluminum bottle
Illustrations for Dorada Beer limited edition aluminium bottles at 2012 Tenerife Carnivals (Spain).
A Collaboration of Two Breweries
I worked with Lakewood Brewery and Rahr Brewery in the Dallas-Fort Worth area to illustrate a special, limited edition pint bottle for North Texas’ very first brewery collaboration. This is a 3 color design, screen printed onto the bottles, along with pint glasses and snifter glasses.
Beck Limited Edition Art Series Bottles Designed by Popular Artists
Beginning from May 7th through July 2012, Beck’s will launch a series of limited edition art bottles in the U.S., celebrating artists and art itself. The bottles are designed by singer M.I.A and artists Freegums, Geoff McFetridge, Bert Rodriguez, Willy Chyr and Aerosyn-Lex.
J&B Crazy Colors Limited Edition Bottles
J&B is a British whiskey brand that dates back to the 1700s, when it was mostly served to the Royal Household and aristocrats. Today it’s all about party, party, party, and that’s why after a few (also) colorful limited edition bottles, J&B has now rolled out the “Crazy Colors” limited posh rave-like edition by agencyBlackandgold, that just exudes fluorescent colors, animal patterns, and, all in all, absolute kitsch.
I need to half the number of briefs that i’ve been interested in before I do any more work. Once I’m down to four I need decided on the two most promising briefs by Thursday. Friday, in small groups, we’re talking about the two briefs that we have chosen and the three initial ideas we have for both of them.
Taking in Ian’s advice, i’ve decided not to take the a2 Milk any further. I also don’t think the Fedrigoni paper, John Lewis and Monotype brief’s aren’t for me. That leaves Fever-Tree, Orchard Pig, The Saucy Fish Co, Desperados, and then possibly the Adobe Creative Cloud and D&AD Bravery. Although I haven’t really looked at the last two. so lets do exactly that..
Creative Cloud – Remix the Adobe Creative cloud for future creators
Brief – Your challenge is to take the existing identity for Adobe Creative Cloud, and remix and reimagine it for a youth audience. Then, devise a launch campaign that’s inspiring enough to appeal to this group.
This is an opportunity to come up with a truly creative and holistic brand campaign, across every aspect of the marketing mix, for a product that enables you to do anything. The only limit is your imagination.
D&AD – Fortune favours the brave
Brief – We asked young creatives what kind of an industry they want to work in. Their answer? Brave. Now’s your chance to make it so.
Design an enterprise, service or product that will spark a surge in courage to benefit the creative industries. Think about what bravery means to the creative industries. Then consider how you’ll stir creatives to push boundaries, stand up for their ideas or, indeed, even fail… and then learn from that failure, and ultimately use it to establish a more courageous creative practice.
I think the D&AD Fortune favours the brave brief is going to be very challenging and what their asking for is maybe to much for me, especially if I want to use this project to experiment.
The creative cloud brief sounds interesting. It’s not only about creating a new identity aimed at a more youthful audience, but it’s also following through and making it real with a strategic campaign.
These are what I’m considering.
The Saucy Fish Co
Adobe Creative Cloud
Tomorrow I look will narrow it down to 4/3 then Thursday I’ll pick the final two. This elimination process leaves nobriefy safe.
On Monday we had tutorials about our thoughts on the competition briefs.
Firstly Ian asked me what type of design do I want to be? and what do I want to specialise in? My reply was that I want to be an all round designer and I didn’t want to specialise in everything. I want to do branding projects, packaging design, animations, app design, campaigns, etc. Being a multi skilled designers would mean it easier to find jobs, more money, stronger CV, and the work would always be different.
Having only had the weekend to read and research over 50 briefs, but I had managed to focus on 8 I saw seen potential in doing. The reason I chose the 8 was that they entailed different things, some where looking for you to producing an animation, or campaign, or packaging. I stated in a previous post which briefs interested me and why.
What I wanted to gain from this tutorial was whether or not it was a good idea to try out something new, like animation, as it’s something I haven’t tried but would like to add to my skill set, or would it be better to stick to something I was familiar with like branding or campaigns? We discussed what the beneficial of experimenting, both good and bad. Giving the project is four weeks, I think it’s enough time to give something new a try. I asked, if I tried some animation, and as the actual brief doesn’t end until March, if I managed to developing a concept/animation to a reasonable level/quality, that it would be ok for the four week project? Which means if I was learning new software I could manage the project more accordingly, instead of rushing it and producing something I wasn’t happy with. Ian understood and said it would be okay if I talked through the process and development, being realistic about the timescale.
The next thing we discussed was the weight of the briefs I had chosen. For example the Fever-Tree brief was to design a limited edition bottle, when you compare that to creating a campaign for Orchard Pig, then it seems a lot easier. My argument was that if I was experimenting with new software and mediums, then I would be happier take on a simpler brief and executing it well, apposed to taking on a tougher more complexed brief and struggling. As I see it this four week project is an opportunity to experiment before we do the two larger projects, including our major project, next year. One thing Ian said that made sense was, that I don’t only have to pick the briefs that said they want an animation produced, and that most of the briefs allowed you to created an animation.
By Fridays group tutorial I need to have narrowed it down to two briefs, with 3 ideas of each. Let the research begin!
Having not used Adobe Indesign since I was a first year in Carmarthen school of art and design over 3 years, I thought it would be useful to remind myself of how it works.
Matt talked us through creating a A3 leaflet using text from an online article and stock images the we had to download. This tutorial covered the basics but essentially everything needed to create a standard Indesign document.
He showed us how to set up a document
How to create paragraph styles e.g type style for the main title, sub titles and main body text.
How to create multiple text columns
Shaping text around an image using anchor points, kind of like in Adobe Illustrator
and how the A-master page works and controls what goes on all the pages e.g. pages number.
Plus an number of shortcuts and other useful things