Tutorial with Ray

We talk mainly about The Big Idea, as it’s going to be the core show peice, but we also had a brief chat about my business card design.

Serendipity: A Designers Guide

I had printed out the publication spreads today so I could look at them as a physical object, rather than on-screen, because the printed version obviously will be slightly different. I’m pretty happy with how it’s sized, Text and images, but there is still loads to adjust as this is just a first draft. Ray wasn’t too displeased, and suggested I try to bring more elements of Serendipity, or happenstance as he tends to call it, into the publication, and ‘word association’ was repeated.

I told him about my idea of presenting the book for the show, and the workspace I wanted to create around ‘Design For Chaos’. He was unsure of this and told me I need to focus more on the book, for this reason I’m trying to get a second opinion on it, and will hopefully get a quick tutorial with David before this week ends.

An interesting thing came up when discussing the book with Ray, which was, how he was working on a publication and the pages had no order, as of yet. Thinking about this, what if my publication had no order and it was down to the user. So I was thinking about the book being done in ring binders, so you can take out and move pages, while being a pack that comes in a box that you have to put together yourself. Of course you’d receive some kind of instructions and the box will be suited to the book, plus a nice way to present the project.

Action

  • I’m going to highlight any mistakes I made on the first print, and any alterations I need to make.
  • Research word association and word perception
  • Design the cover and box design
  • Update and develop collage pages
  • Explore ring bindings and boxes, price

I apologies for the lack of pictures, I lost my phone on the weekend….it’s been a hard few days, but I’ll be okay.


Leon A. Heppel

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  • Leon A. Heppel
  • 1912-2010, died age 97(impressive)
  • Granger, Utah USA
  • Former National Institutes of Health (NIH) scientist
  • Pioneered the study of enzymes that modify RNA
  • Member of the National Academy of Sciences

Story

Leon Heppel, a researcher at the U.S. National Institute of Health who was the owner of what might be described as the ultimate messy and chaotic desk.

Heppel’s desk used to get so messy that he occasionally would lay a sheet of brown paper over the top of all the mess so that he could continue working.

One day, as he was rifling through some papers on the upper and lower levels of his desk, he came across letters from two totally unconnected researchers.

Seeing a potential connection, Heppel put the two in touch with each other, an outcome that eventually led to a Nobel Prize.

References

http://www.asbmb.org/asbmbtoday/201007/Retrospective/Heppel/

http://www.news.cornell.edu/stories/2010/04/cornell-microbiologist-heppel-dies-97


Design for Chaos

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This way by for the most interesting article I read when research creative serendipity: DESIGNING FOR CHAOS, SERENDIPITY, AND A NOBEL PRIZE?

Not only did it influence the development of the publication but how I present it in our final show, and not to mention my personal practice.

Notes

  • Many of us the idea of designing specifically for chaos and serendipity makes us uneasy.
  • Workplaces continue to evolve, where the place is seen as a backdrop to new ways of working and new ways of thinking.
  • Might lead to not just greater collaboration and innovation.
  • Serendipity or chance encounters that lead to something are more likely in environments where things are not completely planned, where informal conversations are encouraged, and where the workspace design enables chance encounters.
  • “We need to be designing spaces that are not predictable and where there are unexpected, interesting things going on.” Professor Philip Follent, head of the Soheil Abedian School of Architecture at Bond.
  • Studies have shown that professionals get 80 percent of their ideas from casual interactions.

I’m thinking of doing this as a two page spread. First titles Design For Chaos/Chaos in workspace, then the second about Leon Heppel’s story.

 


Serendipity

Thinking about what else I do for The Big Idea, aside from the printed book and work-space, I thought I could do an e-book that you can download at the show. I don’t think it would be too hard and a nice addition, might even get my some followers. What I can do is get email address at the show, and send them a PDF to download after.

Now it’s time to work on the content of the book, which is something I’ve been avoiding, as writing isn’t my strong point.

Pages I need to write

  • Introduction: Why is serendipity important in creativity?
  • How to be more serendipitous: 3 types/pages – trying new things, talking to new people, and travel differently
  • How does Google embrace serendipity?:
  • Chaos in the workspace

Business Cards

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I’ve been thinking about it and I like the idea of showcasing my different projects on the back of the cards, so maybe 3 different cards, but all with the same front. As I want to promote myself as a creative, I think showcasing the variety of work I can do is a good call. For example:

  • branding
  • illustration
  • publication
  • photography
  • drawing

I want to show my diversity when it comes to design and the best way to do that is through my business cards, because my portfolio with have my strongest project, but doesn’t show the ways I can work.

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After playing around with some colours and type I’ve created this, which I’m kind of happy with:

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I do realise at the end of the day I’m not going to like anything I design, but we’ll see.


Business cards and self promotion

As we have to start applying for jobs pretty soon, well…like now, I need to work on my self promotion material, oh and we need business cards for our show WHICH IS IN 3 WEEKS!!

This is what I did last year, but I’m not happy about it:

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I was thinking about the conversation I had with Neil Angove the other day, where we where discussing the role and advantages of being a graphic designer, which is like none other profession, where he stopped me when I labeled myself as a graphic designers and said that I was a ‘creative’, and I couldn’t agree more. I might specialise in Graphics, but what I’ve learnt this year is that I come up with creative solutions to problems. So Instead, I intend to label myself as ‘A Creative

The plan

I’m going to research business cards, where I can get them, finishes, designers professional’s cards, etc…

 


Degree Show

I’ve been thinking this week about the projects I want include in the degree show. I’ve decided I’m definitely going to include The Big Idea project, and this is what I’m going to do for it:

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I want to display the publication on a desk, not a table, because I want to create an environment around a work-space, as ‘chaos in a work-space’ was something I researched and is an amplitude for helping designers and arts being more serendipitous creatively and innovative.

Chaos in work-space

I would like to invite the show participants to sit in the desk and read the book, or maybe draw something, while being overwhelmed and inspired by random objects, colours, words and even sounds.

What was also quite nice about today, was I got to speak to our lecture Neil Angove, who has been absent from university for all of this year. We discussed the idea behind ‘Serendipity: A Designers Guide’, and how I want to create a workspace environment for the degree show inviting people to interact with the book and space.

The first picture above has a few ideas of the different elements I could bring into the show space:

  • random items: toys, stationary, cd’s, etc..
  • materials: tablecloth, carpet, samples, etc..
  • symbols: languages, words, signs, etc..
  • food & drink: bottles, food packaging, maybe actual food, etc..
  • lights: desk light, fairy lights, etc..
  • playful stuff: play-dough, colouring pencils, etc..
  • photos: art, building, pets, family holidays, etc..
  • music: whale noises(aha), talking, real life environment sounds, etc..
  • smell: candles(if we’re allowed), potpourri, a herb plant, etc..

I don’t want to go overboard with this, but it think it could be a stand thing in the show, providing it’s done well. I may even consider changing the space every day or two to see how it effects other. This is really turning into a experiment, almost a live piece of art…around the concept of the book.