Well hasn’t it been a while! I could use this as an opportunity to talk about my final year of university, I could use it to describe how I feel about my results, or I could even use it to talk about when I visited the University of Gloucestershire to check out the art and design degree show, were my sister was displaying work….but I’d rather not. I’ve accepted what has happened, regret is something I’ve never really felt the need for, because I believed everything happens for a reason, I know, I honestly never thought I’d be saying thing’s like this. So todays topic is re-organising my portfolio.
For our final assessment we had to put all our projects on our portfolio, some of which I wasn’t happy with, so if someone showed interest in my work at the degree show and wanted to view the rest of my work then I was happy. The next few week, and longer, I will be applying for numerous jobs, apprenticeships and well bugging every design studio in Cardiff for work or experience, so my portfolio needs to be up to scratch!
This post is about what work I want to display to showcase a variety of skills, and how the site will be designed and the content. As an individual I think I’d work great for any company, but if my portfolio is seen first, then I don’t get a chance meet them. I need to make an impression with site before I can with my personality.
Work and Projects
Four projects is apparently enough, which I’m fine with. my initial thoughts are to include the Fiver-Tree, as it was my degree showpiece, and The Cynnal Cymru, because it was a really project that we got commissioned for and I get really involved with it. That leaves me two room for two more, I think with product packaging with the Fever-Tree, and product design with Cynnal Cymru, what I need to include some Logo Design and Branding.
I like the Idea of having a Logofolio, which will be a collection of Logo’s, and I can keep adding it, which will be a great opportunity to exercise my creativity with weekly briefs.
I designed for my friend working at the Trostre branch and need a logo for the stories newsletter.
Leak & Potato Agricultural plumbing was done for a branding project last year, but I’m not 100% sure I’ll include it.
The brief was to design a logo for a band, Lorenza, but I never submitted it to them. again, might be work showcasing, definitely as variety.
I was asked to do a logo for a new steak joint, unfortunately being undecided with the name of the restaurant they went away and never got back to me.
A logo for a small theatre company, that never got used.
1414 was a logo designed for company our graphic designer year created to sell our work to raise money for our degree show, I transferred to Cardiff before then. But I like the logo as for variety, it’s a lot different to anything else I’m showcasing.
They might not all be up to scratch, but I can work on a few of them.
While branding on the other hand….I could include and expand on the initial branding I did for my bravery festival for SSP.
What I’d like to do it use mockup’s to show the different mediums, leaflets, tickets, posters, website.
That’s it for now! taken a good part of the day to produce this, very much lacking blog fatigue.
The last 48 hours have been slightly frustrating, well, not so much frustrating, just no good from my project and deadline. I applied for this job Ian recommend for DW Studios, which in all honesty is a shot in the dark because I haven’t done any motion graphics, but I thought I’d apply anyway, you never know. The thing is that I understood they just wanted to meet up and have a conversation with anyone interested in the position, but instead, they asked for my CV and portfolio. Both I had to develop and update, which took some time, especially developing a brand identity for myself. I decided to go with a bold headline type in Avenir Next that I paired with a Museo Sans Rounded for the text body, over a crisp white and vintage colours, green and pink. Of course, It ended up being a long progress because I couldn’t really do my portfolio until I’d done my CV, as they needed to be suited.
My custom design portfolio: http://drewgooddesign.myportfolio.com/
and my CV:
Just experimenting with some page spreads using the D&AD colours, font, quotes and the graduation cap symbol.
I decided to experiment with some branding for the event. I wanted to use a symbol that could be translated across a number of different mediums and platforms, so I created a graduation cap symbol and experimented with it as a symbol, posters, brochures, etc..
Brochure design 2
Produced some really nice designs out of this experimenting. Already thinking about finishes for the brochures and I can’t see why they should all be the same, especially as inspiring take-aways they could be a limited run of a number of different cover designs.
Celebration + Creativity + Bravery
London + Manchester + Birmingham + Cardiff
Area 1 – Live music
Area 2 – Movie screenings
Area 3 – Mural area
Area 4 – Workshops and competitions
Area 5 – Food
Area 6 – Design spaces
Area 7 – Drinks
It was refreshing and useful to talk to David about the new direction I had decided to take with the project, party due to not being sure whether or not it was a sound idea, so approval to continue was motivation in it’s self. We discussed two aspects of the project, the branding and the workings of festival/party.
- We wasn’t too sure of the name ‘Bravery’ saying it was too obvious. I responded by saying I’d rather focus on getting the game and branding done quickly, instead of over thinking it, and instead spending a larger amount of time planning the workings of the event(better than festival/party), David agreed. He suggest changing the design of the logo because he saw it as Bra…..very, although everyone I showed before that never noticed that. I have altered the colours of the logo so instead of black to red, it goes white to red. One thing I didn’t want to lose was the mark I had created with the AV, because I saw it as something I could use over all the stationary.
- I think about the space and layout of the event. He suggested, because I said somewhere like the Cardiff Depot, that I go there a take pictures –
– which I think is an ideal space to have this event, it’s different, raw, playful and could spark all sort of creative inspiration.
- The workings of the festival, what events will commence? What will the layout be like? I was thinking about – live music – live mural painting – live competitions/workshops – good food – design movies – creative spaces – etc..
Before doing any more with the branding, I need to spend some time working on the actually event. I need to keep asking myself how will it spur BRAVERY, while constantly referring back to the D&AD brief and my own proposal.
Haven’t looked at this since last years Brandworld, it’s a brilliant magazine and resource that I will go through for inspiration.
Love the use of bold colours and simple patterns. It’s happy, bold, playful and strong.
A similar mark to the one I’ve created for Bravery. I like the way they’ve used it across different platforms, gives me a few ideas on how I can exploit mine.
Bold, going against the rules and…well brave work by NB Studio for Almeida Theater, definitely worth a mention despite being just a logo.
A flexible marked used across The Swap Show branding. Again, simple, bold and easy on the eyes.
Ministry of Sound produces a bold ad, overlaying vibrant yellow text on black and white images. Could be an option.
Playful, vibrant and festivalesk.
Bright, inspiring and playful.
Always looking for ways I can use the mark I created with the AV, in this case a pattern design that could run through my branding.