Two week left

The last 48 hours have been slightly frustrating, well, not so much frustrating, just no good from my project and deadline. I applied for this job Ian recommend for DW Studios, which in all honesty is a shot in the dark because I haven’t done any motion graphics, but I thought I’d apply anyway, you never know. The thing is that I understood they just wanted to meet up and have a conversation with anyone interested in the position, but instead, they asked for my CV and portfolio. Both I had to develop and update, which took some time, especially developing a brand identity for myself. I decided to go with a bold headline type in Avenir Next that I paired with a Museo Sans Rounded for the text body, over a crisp white and vintage colours, green and pink. Of course, It ended up being a long progress because I couldn’t really do my portfolio until I’d done my CV, as they needed to be suited.

My custom design portfolio:

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and my CV: Screen Shot 2016-04-21 at 15.47.17.png

Experimental design

Just experimenting with some page spreads using the D&AD colours, font, quotes and the graduation cap symbol.

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Event Branding

I decided to experiment with some branding for the event. I wanted to use a symbol that could be translated across a number of different mediums and platforms, so I created a graduation cap symbol and experimented with it as a symbol, posters, brochures, etc..

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Brochure design

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Brochure design 2

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Produced some really nice designs out of this experimenting. Already thinking about finishes for the brochures and I can’t see why they should all be the same, especially as inspiring take-aways they could be a limited run of a number of different cover designs.

Event Breakdown

Brand pillars

Celebration + Creativity + Bravery

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London + Manchester + Birmingham + Cardiff

Area 1 – Live music

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Area 2 – Movie screenings

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Area 3 – Mural area

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Area 4 – Workshops and competitions

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Area 5 – Food

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Area  6 – Design spaces

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Area 7 – Drinks

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It was refreshing and useful to talk to David about the new direction I had decided to take with the project, party due to not being sure whether or not it was a sound idea, so approval to continue was motivation in it’s self.  We discussed two aspects of the project, the branding and the workings of festival/party.

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Tutorial feedback/discussion 

  • We wasn’t too sure of the name ‘Bravery’ saying it was too obvious. I responded by saying I’d rather focus on getting the game and branding done quickly, instead of over thinking it, and instead spending a larger amount of time planning the workings of the event(better than festival/party), David agreed. He suggest changing the design of the logo because he saw it as Bra…..very, although everyone I showed before that never noticed that. I have altered the colours of the logo so instead of black to red, it goes white to red. One thing I didn’t want to lose was the mark I had created with the AV, because I saw it as something I could use over all the stationary.

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  • I think about the space and layout of the event. He suggested, because I said somewhere like the Cardiff Depot, that I go there a take pictures –

–       which I think is an ideal space to have this event, it’s different, raw, playful and                      could spark all sort of creative inspiration.

  • The workings of the festival, what events will commence? What will the layout be like? I was thinking about – live music – live mural painting – live competitions/workshops – good food – design movies – creative spaces – etc..


Before doing any more with the branding, I need to spend some time working on the actually event. I need to keep asking myself how will it spur BRAVERY, while constantly referring back to the D&AD brief and my own proposal.