Well hasn’t it been a while! I could use this as an opportunity to talk about my final year of university, I could use it to describe how I feel about my results, or I could even use it to talk about when I visited the University of Gloucestershire to check out the art and design degree show, were my sister was displaying work….but I’d rather not. I’ve accepted what has happened, regret is something I’ve never really felt the need for, because I believed everything happens for a reason, I know, I honestly never thought I’d be saying thing’s like this. So todays topic is re-organising my portfolio.
For our final assessment we had to put all our projects on our portfolio, some of which I wasn’t happy with, so if someone showed interest in my work at the degree show and wanted to view the rest of my work then I was happy. The next few week, and longer, I will be applying for numerous jobs, apprenticeships and well bugging every design studio in Cardiff for work or experience, so my portfolio needs to be up to scratch!
This post is about what work I want to display to showcase a variety of skills, and how the site will be designed and the content. As an individual I think I’d work great for any company, but if my portfolio is seen first, then I don’t get a chance meet them. I need to make an impression with site before I can with my personality.
Work and Projects
Four projects is apparently enough, which I’m fine with. my initial thoughts are to include the Fiver-Tree, as it was my degree showpiece, and The Cynnal Cymru, because it was a really project that we got commissioned for and I get really involved with it. That leaves me two room for two more, I think with product packaging with the Fever-Tree, and product design with Cynnal Cymru, what I need to include some Logo Design and Branding.
I like the Idea of having a Logofolio, which will be a collection of Logo’s, and I can keep adding it, which will be a great opportunity to exercise my creativity with weekly briefs.
I designed for my friend working at the Trostre branch and need a logo for the stories newsletter.
Leak & Potato Agricultural plumbing was done for a branding project last year, but I’m not 100% sure I’ll include it.
The brief was to design a logo for a band, Lorenza, but I never submitted it to them. again, might be work showcasing, definitely as variety.
I was asked to do a logo for a new steak joint, unfortunately being undecided with the name of the restaurant they went away and never got back to me.
A logo for a small theatre company, that never got used.
1414 was a logo designed for company our graphic designer year created to sell our work to raise money for our degree show, I transferred to Cardiff before then. But I like the logo as for variety, it’s a lot different to anything else I’m showcasing.
They might not all be up to scratch, but I can work on a few of them.
While branding on the other hand….I could include and expand on the initial branding I did for my bravery festival for SSP.
What I’d like to do it use mockup’s to show the different mediums, leaflets, tickets, posters, website.
That’s it for now! taken a good part of the day to produce this, very much lacking blog fatigue.
Haven’t looked at this since last years Brandworld, it’s a brilliant magazine and resource that I will go through for inspiration.
Love the use of bold colours and simple patterns. It’s happy, bold, playful and strong.
A similar mark to the one I’ve created for Bravery. I like the way they’ve used it across different platforms, gives me a few ideas on how I can exploit mine.
Bold, going against the rules and…well brave work by NB Studio for Almeida Theater, definitely worth a mention despite being just a logo.
A flexible marked used across The Swap Show branding. Again, simple, bold and easy on the eyes.
Ministry of Sound produces a bold ad, overlaying vibrant yellow text on black and white images. Could be an option.
Playful, vibrant and festivalesk.
Bright, inspiring and playful.
Always looking for ways I can use the mark I created with the AV, in this case a pattern design that could run through my branding.
Experimenting with colours and layouts to see how flexible my logo is.
Not sure whether to try different colours, think I’d be defeating the object of the use of the red. At the moment I’m looking at how the start of the logo blends into the backgrownd before becoming bold.
“In a world which is increasingly noisy, it’s harder than ever to be heard. And the things that people remember are not prices and specs – which can change from day to day – but values. They want to know the story behind your brand, and how it aligns with their own personal values and beliefs.”
Brand Pillars are the words that support your brand, for example: Coca Cola’s brand pillars are inspire creativity, passion, optimism and fun. While car company Toyota’s are quality, value and reliability
Bravery Brand Pillars:
- Bravery(is a given)
Not 100% if inspirational is necessary, but I’m happy with the other.
Lets start with Bravery
Definition: Courageous behaviour or character.
“Bravery comes from daring to fail”
“Bravery is the capacity to perform properly even when scared half to death”
“The ultimate definition of bravery is not being afraid of who you are”
How can I bring this into my brand?
- Being unconventional
- Coca Cola
- Absolut Vodka
How can I bring this into my brand?
- By being playful with the layout
- Using bright colours
- Being unconventional(again)
- Celebration Chocolates(a no brainer)
How can I bring this into my brand?
- Bring energetic/vibrant colours
- Being creative and playful
This is what I never did in last years brandworld, baring in mind I was new to the uni and it was our first project. A lot of my research now is going to be about branding. I’ve found some great articles and I’ve got both Computer Arts 2014 & 2015 Branding Annuals to help.
If it was last years event…..haha, still living in the 2015’s. Overall, I think it’s ready to translated across the numerous stationary I will design for the party/festival. On the black background the red is bold, but the black is almost hidden, so it’s as if the word is getting braver…from scared to couragious, from black to red.
This is what a member of AIGA (the professional association for design) wrote about colour physiology
“it’s important to understand that the perception of color may vary widely based on multiple factors: age, gender, cultural identity, time of day, type of lighting, scale, environment in which it is displayed, structure and function of the individual eyeball/brain connection and more.
For example, in Hallock’s study, he discovered that purple is one of men’s least favorite colors, but it’s also a color they associate with the concepts of bravery and courage. This is interesting in that it underscores the subjective nature of color perception. Here, it seems as if the generic idea of the color “purple” is not liked by most men, but the association of a Purple Heart medal with bravery and courage puts the color into a different context, and changes their response to it.”
So purple? which also represented with the purple heart given to people for courage in America, but also represents royalty. While this one suggest that orange is for courage.
“In heraldry, red is used to indicate courage. It is a color found in many national flags. Dark red is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath.”
So purple, orange or dark red, where purple is also associated with creativity and unconventional, and Orange with social.
Experimenting with colours
Still a little unsure, especially of the AV and what font to use. Favour the boldness of Avenir Next Heavy, but like the softness of the Museo San Rounded and how it’s more approachable.
I need to decide asap tomorrow so I can get to work on the other elements of the creative outcomes.
Overlapping the line to make the AV is quite aesthetically pleasing, and has a lot of potential as a style over the stationary around the brand. I’ve been working on Flat design recently and grown fond of it.
Torn between calling it Bravery or Bravury(playing on the glastonbury). Thought I’d research whats already out there, in terms of logos for Bravery –
and the idea of merging the AV in brave reminded me of the Song VAIO logo
Start to develop a logo.
I decided to chance the font. Went for a bold because being brave and courage is being bold and takes bold character.
The last three designs I changed the font again, this time to Museo Sans Rounded, due to the roundness of the VA. Wouldn’t mind making it bolder in further development.
It’s starts off looking like the Renault logo with diamond shape, although I’m not going to be hasty and write it off. Then the last few feature an almost heart beat mark with the AV, this is interesting because being brave and courages get the heart going, and what seperates us from machines that can take risks…is our heart. Not sure if the colour works, and will be something I research into. What is a brave courage.