Two week left

The last 48 hours have been slightly frustrating, well, not so much frustrating, just no good from my project and deadline. I applied for this job Ian recommend for DW Studios, which in all honesty is a shot in the dark because I haven’t done any motion graphics, but I thought I’d apply anyway, you never know. The thing is that I understood they just wanted to meet up and have a conversation with anyone interested in the position, but instead, they asked for my CV and portfolio. Both I had to develop and update, which took some time, especially developing a brand identity for myself. I decided to go with a bold headline type in Avenir Next that I paired with a Museo Sans Rounded for the text body, over a crisp white and vintage colours, green and pink. Of course, It ended up being a long progress because I couldn’t really do my portfolio until I’d done my CV, as they needed to be suited.

My custom design portfolio:

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and my CV: Screen Shot 2016-04-21 at 15.47.17.png


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With no new projects this FINAL TERM, saying it still sounds odd, the prime focus is our future employment. We have 6 weeks, well 7 including this one, to get our portfolio’s up to scratch, this involves developing and finishing the projects we’ve done so far this year, based on the feedback we received.

I’ve been thinking about which projects I want to include, I’m looking at no more than 4 projects/sections with a nice variety, showcasing a number of different skills/platforms and design types e.g. branding, packaging, print, app, etc. We did a project on self promotion last year and I created a portfolio on Boxfolio:

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And it was terrible, but customisable.

I discovered that with my Adobe Creative Cloud membership, I get access to Adobe Portfolio, which teamed up with Behance, allows me to create a completely customisable website for my work, while also adding all my projects to my Behance page.

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My design

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Behance: So while my Adobe Portfolio is under construction, I’m using this as a primary site, but as you see, the difference between the two is massive.

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I think because I’m currently working on them, SSP and The Big Idea, are two I definitely intend to include.

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SSP because of the different design outcomes ‘video’, ‘branding’ and ‘publication & print’.

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The Big Idea because I’m really passionate and proud of the outcome ‘Serendipity: A Designers Guide’ which will be a ‘publication’ both a physical printed version, and possibly a e-book, for downloading, but thats something I’m yet to decide on.


I want to include ‘Real World’ as it is work that I got a first for, and our group’s outcome, the badges’ got commissioned and used, plus from a design point of view it’s not like any other project. I think I need to do some work on presenting it.

and….? That’s the question! There’s Competition ‘Fever Tree’

‘Penguin book covers’

projects from least year

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personal stuff ‘Polaroid vision’ ‘Cv design’ ‘Logos’ etc..

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What is my portfolio missing? Currently under maintenance due to creating a custom site on Adobe Portfolio, which is also linked to Behance, the projects I’ve currently included –

  • Penguin Book covers, have three to showcase
  • Real world(got commissioned)
  • Fiver-Tree, but I’m unsure as I’ve got plenty of work todo with it
  • Album artwork I did for Polaroid vision(not sure if it’s off a good enough standard)

five in total, as I learnt from Tom Lloyd of Bluegg is a good number of projects to exhibit in a portfolio. In order of most successful and uniqueness –

  • The Big Idea: Publication/Potential showpiece
  • Real-World: Live client/Commissioned/Got a first
  • Fiver-Tree: Illustration Bottle/Competition
  • Penguin: Bookcover design/Competition/collection of designs

I’m missing branding and campaigns. Did both for level 5, but I’m not happy with anything I did last year. I think I could do a branding project in two weeks max, so it’s not really ambitious enough. Campaigns thou….might be whats missing. Animation is still something I’d like in their, but thats something I wanted to do with the Fiver-Tree brief and still might. This is why I’m swaying toward the D&AD creative cloud or D&AD fortune favours the brave briefs.

Portfolio lecture/workshop with Matt Leighfield

Wednesday 29/04/15

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Who is it for?

  • For the clients
  • For a job
  • To show off
  • A way tutors can access your work and give feedback
  • To convey your enthusiasm
  • Building a reputation

Who are you talking to?

  • A particular audience?
  • A niche market?


  • Who am I?
  • How can I help you?
  • How do I get there?
  • Why can you trust me? – Testimonies
  • What do we share in common?

As an example of a stand out portfolio we where show Robby Leonardi’s one –

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This unique portfolio allows you control the character by using the scroll in order to move through the sections of his portfolio.

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This is a prime example of showing off your talent.

Does/Don’t for a online portfolio

  • Not for experimental work(maybe have a link to your blog for that)
  • Making false claims/Lies
  • Can’t have anything half finished(including the site itself)
  • Have a responsive website that works on both computer and phone
  • Be careful of links to social media e.g.if your ranting on twitter its probably not the best idea to have it on your portfolio
  • Dead sites(either websites that don’t work or are “Coming soon”)
  • Easy to navigate
  • Up to date
  • Flash is apparently shit
  • Have your own domain(professional)


  • Find your niche
  • Be sociable(social networks)
  • Spell Check
  • Contact details
  • Everything is up to date
  • Be professional

Rules of writing

  • Use short sentences
  • Use vigorous english
  • Be positive

Few websites we looked at

  • Square Space
  • Wix
  • Behance
  • Format
  • awwwards
  • Portfolio box
  • Photoshelter
  • Bunker
  • 500px
  • Dribbble

I know that I need to sort my portfolio out! It was the reason I wasn’t able to get work experience over easter but I can turn that around.

Digital Me

27/04/15 3rd and final module.

Digital Me

There are 3 sections to this module

  • Online presents
  • CV and Supporting Emails
  • Portfolio

As well as these we have the opportunity to develop and polish our previous project for the level 5 show at the end of May.

Things that I noted down that are relevant to this module

  • Who is the designer?
  • Who are you?
  • What motivates you?
  • Confidence
  • Learning how to use design technology to promote yourself
  • Do not create your own logo
  • Design Mindfulness
  • Graphic designer’s skills
  • To develop your key professional skills
  • A deeper awareness of our responsibility as a designer
  • you have 6 seconds of a professional person’s attention to make an impression
  • Workshop with Clive Flowers
  • After Life – Tom Lloyd of Bluegg this Thursday

Once I finish my Dissertation Proposal I’ll be all over this!