Presentation and project conclusion

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Presentation went good, well…by my standards. I was happy with the material I included and the amount of work I produced, especially compared to everyone else in our group. Considering the interference of our dissertation during this project, I was fairly happy with how far I got, just a few thing to tweet and adjust. I would of like to have had physical mock-ups, but I’m still experimenting with how big the book will be, colours, and the content. I think if I put a day aside every week it be done with ease.

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I think this has been my most complete project, as in, I wasn’t hesitant when picking the brief/word, I researched really well and broadly, I attended a good number of constructive tutorials with both Ray and Ian(getting both of their opinion), and I was able to create something that, once finished, will successfully answer the brief. I think that goes to show, despite our dissertation clashing with a large part of this project, that I’ve become a more mature confident designer.



Presentation structure

Presentation – Andrew R Pres

slide 1- Serendipity – why I chose it.

Slide 2 – what does it mean?

  • The accident of finding something good without looking.
  • Happy accident
  • pleasant surprise

Slide 3 – Pinterest quotes

Slide 4 – where did it originate from?

  • 1754 Horace Walpole
  • Twickenham, South London
  • He is remembered today as perhaps the most assiduous letter writer in the English language.
  • English writer, connoisseur, and collector

Slide 5 – Three princes of Serendip (1557)

  • published by Michele Tramezzino in Venice in 1557
  • Persian fairy tale about three princes from The Isle of Serendip who where always making discovery’s by accident, and not what they where on quite for.
  • Horace believe the story was less about dumb luck but skill and the three princes possessed a superpower of observation.

Slide 6 – 7 – Dr Erdelez agreed with Horace in the mid-1990s

  • If serendipity is a skill we can cultivate
  • Did a study using 100 people to find out how they created they’re own serendipity
  • she recognised three types of people
  • “non-encounterers” who where focused when looking for information and rather than wandering off into the margins
  • “occasional encounterers” who stumbled into moments of serendipity
  • “super encounterers” who reported happy surprises popped up wherever they looked

Slide 8 – Intentional Serendipity

  • TEDxUNC -Corey Ford CEO of Matter Ventures

  • Innovated design sparked by not knowing it is exactly what your looking to achieve.

Slide 9 – inventions

  • microwave oven
  • safety glasses
  • smoke detectors
  • artificial sweeteners
  • X-ray imaging

The keys to cultivating serendipity is in your observing the small cues and then acting on them!

Slide 10 – how it works

Slide 11 -12 – Erick Davis – Juxtaposition of serendipity

  • American writer, scholar, journalist and public speaker
  • Its about the juxtaposition of extremes that creates that formal operating space of serendipity.
  • Juxtaposition is an act or instance of placing close together or side by side, especially for comparison or contrast

Slide 13 – film – Serendipity (2001)

  • romantic comedy
  • fate
  • universal signs

Slide 14 – ideas and sense of direction

  • maybe a visual of a narrative through my life and the serendipitous events that have taken me to where I am today?
  • maybe where this project takes me?



I wasn’t happy with how I delivered it and the information it contained. It was missing a lot of vital research and I did’t create a slide at the end showing how I intend to take the project forwards, touch points and social network options. I did so much research, in my blog, that when it came to creating the 10 page presentation, I wasn’t sure what to include. I having include more than enough research and development in my blog so I hope thats whats marked, and not the presentation.

It’s been an interesting project and, in a sense, I have enjoyed it. Unfortunately I wasn’t able to experiment much with animation, due to the pressure of our dissertation during the past 4 weeks, although I used a lot of Adobe illustrator, instead of Photoshop which is what I did last year for everything, so I’m happy with that. I have struggle about decision making and it has effected this project, so thats something I need to address.

I will continue with developing my idea and I do intend to submit my designs + material for the YCN on the 24/03/16

Presentation and Real World Conclusion

Thursday 29/10/15 Final client Presentation


The presentation wasn’t until 14:00 so we used the time before this to get our mock-ups complete, space sorted and presentation sl. For the presentation we decided, as we where the awards group, to dress up. So me and Chris wore a white shirt and bow tie while Isabela wore a dress. We also decorated our space with red felt and bought refreshment (drinks and biscuits). Unfortunately both Zenith Media and Avon Steel never got back to me with estimates for the printing of the Recognition Cards and the Laser cut metal badges. After some difficulty we managed to laser cut out a small version of the frame using ply wood and we also managed to laser cut out some examples of the the wooden badges. After we finished decorating our space we ran through our presentation.

The presentation –file:///Users/student/Downloads/Final-Presentation-CC-Awards.pdf

There where roughly 30 people, between our fellow student and the client, at the presentation. Our group was fifth in the order out of the six groups which wasn’t too bad. Mid presentation the fire alarm went off and we had to evacuate outside, but things continued a few minutes later. Our presentation went alright. I can’t help but lose my words and get extremely nervous when stood in front of a load of people, this is something I know I will have to get over if I’m to be successful designer. After the pitch we invited the Client (Lynsey Jackson), and anyone interested in knowing more about our design work, over to our table.

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This I thought went much better, well from my perspective, as I felt really convident talking to the individual clients about our concepts and the design strategy. It was also great to see Neil Angove supporting us at the presentation. I had a good conversation with him about our project, as I told him about the sustainable side of our concepts, and I also talked to him about my dissertation. Rhodri Thomas, Training Manager for Cynnal Cymru, who was leading the project told our group that he’d like us to present again in front of (for the love of me I can’t remember) and singled out our presentation and one of the ones he enjoyed, especially the extra effort we went to.

Real World Conclussion

After a long summer I was a little disappointed that we weren’t eased back into uni work with a simpler, shorter and more creative project. Despite this it did become enjoyable. Working & Managing the team and learning about the real world where the two things that stood out to me about the project . Working/Managing the team become hard at points, especially when we had an issue with one of the members, but after that was resolved I thought the group was excellent. I think out of all the groups the three of us connected the best and we become really good friends through out the process. We worked really well with our mentor Katie, who unfortunately wasn’t able to make our presentation, and both Wendy and Matt where tremendous help over the course of the project. Overall it felt more like a business project, but I guess that’s was the real world will be like. I came to the conclusion when we could saw the other groups work that we hadn’t created much graphic material. I think we we’re creative with our concepts/ideas and thought that our solutions to the brief didn’t need to be too graphical. I am happy with what the group produced and I hope Lynsey with Cynnal Cymru Awards decides to take our ideas forward. Both Wendy and Matt where great tutorials and it has been an eye opening project, In that I mean how we learned to work with and handle a real client, plus we learned a lot about our field. It was a lot to take in for the first five week of this year, but now I’m ready for anything.

What is the one piece of advice you would pass on the students doing REAL WORLD next year?

I would tell them to be professional when dealing with your client, group and when writing your blog. Also this is the probably going to be the most relevant project you’ll do before actually finding yourself in the real world, so pay god damn attention.

Presentation structure

The Presentation

We discussed and agreed that the presentation would go in this order

– Welcome to the Awards x2 Slides introducing ourselves & our message

– walk through entering the awards and the legacy tree x2 Slides

–  Photo frame. First Slide – back drop and photo is taken of us by someone on the front row. Second Slide – our picture appears. Third Slide – Demonstrating is going on social networks e.g. Twitter or Facebook.

– Recognition Cards, We announce them like they would on the night of the awards, placing them on all the seats on the front row x2 Slides First Slide – being the cards Second Slide – Showing an example of a company receiving an emails congratulating them on being nominated by someone at the awards. could even become a new category in the awards.

– Badges x2 Slides First Slide – The idea behind the badges, designs and journey. Digital badges x4 Slides First Slide – The design, Next three slides – Use of the digital badges in context – shown on a website – linked to Cynnal Cymru Awards stories.

– Thank you – Invite Lynsey back to our space.

Presentation Prep

Final Tutorial with Wendy

In our tutorial with Wendy we went discussed how we’d give our final presentation. She started by talking about the journey of the idea where we told here about creating storyboards for them. We went through our ideas in the context to when they’d be used in the Awards e.g. the legacy tree will be used in the at the start of the night as a registration for the guests, while the frame will be used throughout the night but the idea doesn’t stop there because the pictures will go to social networks. Not sure how we came to talking about this, but we started talking about possibly dressing up for the presentation, we also talked about presenting our physical prototypes and other materials on a table that’d been dressed like an awards ceremony. This also made me think about making the presentation more interactive with the audience e.g. to show how the frame works we could hold it and get someone on the front row to take a picture of us, this picture could of been taken before, we go on from there demonstrating the journey of that idea. One of the ideas we we’re to sure about is the Recognition cards, not the idea but when it happens during the event. There is the possibility of them being handed out at the door before people leave and they can then place them in a box which will be under the tree? or they could be placed on the seats and a box could come around?

List of our ideas

– Legacy tree

– #SustainWalesAwards or #GwobauCynnalCymru Frame – social network – Twitter/Facebook/CynnalCymru

– Recognition cards

– Badges

– Digital badges

Plan for this week

  • Organise the presentation
  • Get the costings estimates for the badges/frame/tree from the FabLab and cards from Zenith Media.
  • Sort out mock-ups
  • set up our table
  • meet our mentor

Let this stressful week come at us!

Post Presentation Feedback

Post Presentation Feedback

After our short presentation we had invited Lynsey over to our space to discuss our ideas in more detail. This was a more casual affair, we sat on the comfy seats on our floor and elaborated our concepts. Lynsey seem really happy with the progress we had made since we meet up with her last Friday. She gave us individual feedback for each of our ideas

The legacy board

  • She like the idea of it being something that could be shown at year awards, something timeless
  • physical sculpture vs a flat boards. she was draw towards the idea of a physical tree.
  • Whether you write a message on it or sign it. Lynsey suggested the idea of it being the way the particapts sign in at the door when entering the awards.
  • She was concerned of how it will be managed during the awards, she gave and example of how children had put these leaves on something at a past awards, and as a result there was leaves everywhere.

The badges

  • How many would we be giving out? Just the winners?
  • What materials
  • How much would it cost? for different types of badges
  • Digital

Recognition cards

  • When during the event should it happen?
  • How? paper ballads? online?
  • Graphics and information
  • Incentive

Campaign + photo frame

  • The imagery on the frame. needs to be inviting to the guests.
  • How it would try into social networks

Summery of Client feedback

Lynsey gave us plenty to think about and to work on this coming week. She also gave us plenty of material references, which was great. What she’d like us to do now is look at the financial expenses of our ideas, to research what materials and to source out companies that can produce them. It’s also important that these are Welsh company and that our ideas are executed in a sustainable way.