Presentation and project conclusion

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Presentation went good, well…by my standards. I was happy with the material I included and the amount of work I produced, especially compared to everyone else in our group. Considering the interference of our dissertation during this project, I was fairly happy with how far I got, just a few thing to tweet and adjust. I would of like to have had physical mock-ups, but I’m still experimenting with how big the book will be, colours, and the content. I think if I put a day aside every week it be done with ease.

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I think this has been my most complete project, as in, I wasn’t hesitant when picking the brief/word, I researched really well and broadly, I attended a good number of constructive tutorials with both Ray and Ian(getting both of their opinion), and I was able to create something that, once finished, will successfully answer the brief. I think that goes to show, despite our dissertation clashing with a large part of this project, that I’ve become a more mature confident designer.



Gnarly Mind Map and idea finalising.

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Book Design

  • Materials, Quality Card, finishes?
  • Ring binder, maybe a strong metal one to support the weight of the pages
  • Sustainable? Green ink?
  • Hard cover

Pages – so far roughly 10 pages

  • Mean of Serendipity
  • Quote
  • Introduction spread
  • Book rules + chance page spread
  • Tips – 3 spreads, spread(I know) through the book
  • Map spread
  • Stories 2 spreads
  • Brief Box
  • Juxtaposition

Meaning of Serendipity – I’ve got a lot of these

  • Moments of unexpected relevance
  • an aptitude for making desirable discoveries by accident.
  • is to make unsought for discoveries.
  • The accident of finding something good without looking


  • from my research
  • “Serendipity lives in the space of juxtaposition” Erik Davies
  • “Serendipity or chance encounters that lead to something are more likely in environments where things are not completely planned, where informal conversations are encouraged, and where the workspace design enables chance encounters.”
  • “Whether you’re a sciences, humanties or arts person, the need to talk and play and dream is too important. Without it, you cannot truly test the limits of what you know and create by allowing space for serendipity to happen.” Alyce Blyth




  • How control the readers actions
  • They don’t read what they want, they read is down to chance
  • An alternative to a dice
  • Spinning wheel
  • Questions or sums
  • Other means of getting random results

Map spread

  • First page explains the idea of the map
  • Second page holds the map
  • This is a map of Cardiff with places to visit
  • Art & Design Space, Cafes, Hidden Gems, Parks?
  • Needs a key
  • Will be simplistic and with minimal design

Tips – Such as the ones I research “30 Tips to Rejuvenate Your Creativity”, well the ones I found useful, 4 in total spreads

  • Change your work space: try working in a cafe, friends house, park, etc and explaining the benefits – reference the article I found –
  • Gain insight from people of all walks of life: Talk to people about your project, friends, fellow students, family, costumers, strangers, and who knows what you’ll discover.
  • Spice up your commute: Take an alternative route or means of travel to work or uni. could even be relaxing walk through the park.
  • Expose yourself to new stuff: art, books, music, paintings – all the time. If you’re a rocker, listen to funk. If you’re a crime writer, read fantasy. If you’re a productivity writer, read something about slacking off.

Stories – 2/3 spreads

Brief Box –

  • Brief Box is an online resource of made up creative briefs. I think it would be a great idea to get the reader to dedicate 1 days a week to trying a brief.
  • Could have pull out pages, maybe post-it notes that can be stuck on the wall afterwards.
  • The idea is to work on irrelevant project that might lead to being relevant.

Juxtaposition Spread

  • juxtaposition is the basic formal operating space of serendipity, a space that your more likely to make unexpected connections between subjects. –
  • Random Images? words?

Digital platform



  • Simplistic & minimal
  • Same colours and style as book
  • could have illustrations


  • Think maybe a single page, could have an about page.
  • different every day? Tips, Stories, Challenges, Images

Artist books and publications

Examples of quirky, interactive, and unique books

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Schilling, W. (2009) Half Life/Full Life

The book is a timeline from the first atomic bomb test through each change in the Clock marking the estimated time until total annihilation of humankind. The book is bound with dry mount adhesive and is a variation on a Claire Van Vliet structure(Woven and interlocking book structures). The binding strip is printed letterpress on Tyvek, the pages are Epson printed using Ultrachrome inks(Developed for the latest generation of inkjet professional printers, Epson UltraChrome Ink was the first step into the production of professional pigment ink)Wilber Schilling is the artist/owner of Indulgence Press, creating fine press books, artists’ books, broadsides, and prints since 1992; specializing in design, photography, letterpress printing, and binding; often accepting commissions and working in collaboration with other artists.


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The accompanying artbook conceptualized as a children picture book in close cooperation between the artist and book designer Philipp Hubert at Hubert & Fischer, depicts the interdependency of the projects aesthetic and its content. 26 pages(cardboard), 24 pages(textbook) with rounded edges.

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Book designer Philipp Hubert at Hubert & Fischer – other books

Ashely Bickerton

Design of the monumental monograph of artist Ashley Bickerton who resides in Bali. The book is a visual journey throughout his whole career. A customized typeface was designed, inspired by the mother of pearl inlays found in the artist’s artworks. In addition, for the limited edition we designed a carved foredge and a teak slipcase, handmade by Balinese artisans. This project was designed with Stefan Sagmeister.

Art Direction: Stefan Sagmeister (designs covers including Alex Steffen(2011) WorldChanging: Guide for the 21st century, which I used for my dissertation)
Design and Typeface: Philipp Hubert

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Stefan Sagmeister

Stefan Sagmeister is a New York-based graphic designer and typographer. Sagmeister co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh in New York City.

Sagmeister, S.(2008) Things I Have Learned in My Life So Far

The projects in this book began as a list Stefan Sagmeister found in his diary under the title ‘Things I have learned in my life so far’. Given an incredible amount of freedom by some of his clients, he began transforming these 21 aphorisms into typographic works; they have since appeared as French and Portuguese billboards, a Japanese annual report, on German television, in an Austrian magazine, as a New York direct mailer and as an American poster campaign. Taken together, the collection is part design project, part work of art, part examination of the pursuit of happiness.


Agency: DESIGN ARMY Location: Washington, D.C. Website:

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Le Cirque du Junque Papier

Agency: Edelman Location: Atlanta, Georgia Website:

Found some amazing examples of unique book designs. Really interesting, despite doing the Penguin Bookcover project, I’d thought about finishes,e.g. glossy, UV ink, etc, but I hadn’t considered the design of the book.

Think the next thing I need to do is visit some book shops or the library to physically examine some books to see how they work.


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Originally I took the tutorial to discuss the topic, due to the amount of time spent on dissertation, but I was hit by an idea when I was about to fall asleep. So I discussed my research and idea with Ian.

My idea

To produce a publication educating the reader to embrace their serendipitous side. The work would suggest a number of tasks aimed to influence your daily routines. For example, Go to and read the poem of the day, Or instead of working at home, or in uni, or library, spend an hour or so in a cafe.

Ian was concerned with how ambitious the idea was, saying that as it could be an end of year show piece, it could be done on a larger scale. He said it had potential but maybe the audience of generally anyone was too broad, suggesting art students, Which I totally agreed with. Some of the research I did was looking at how an artists work space can play a big part in how innovated and creative their work was. It remind me of a book my sister owns

Steal Like An Artist


Really like the illustrations as well. Think I’ll have to steal a copy off my sister. The aims I gave myself before the tutorial on Thursday is to think of an alternative idea, as well as the publication idea, that’s far more ambitious and large scale.